Accessible Metrics

Objective: Turn years of accessibility work into a product anyone can use

Web accessibility isn’t optional anymore. The Americans with Disabilities Act, Section 508, and a growing body of case law expect websites to meet WCAG standards, and a site that passed an audit last year can fail today after a handful of content updates. For most organizations the choices were bleak: pay a consultant for a one-time audit that’s out of date the moment it’s delivered, or hope nobody notices.

Web Ascender had spent years doing accessibility work by hand for clients, and by 2018 we knew the process could be automated, continuous, and understandable by people who aren’t developers. So we built it. Accessible Metrics is our own SaaS product, designed, engineered, and marketed in-house, and it’s used today by organizations ranging from small nonprofits and municipalities to Fortune 500 companies.

What Web Ascender Built

Accessible Metrics puts accessibility compliance on autopilot. Enter a URL, and the platform crawls the site, grades every page, explains what’s wrong in plain English, helps the team fix it, and produces the documents that prove it. The tagline says it in three words: scan, fix, prove it.

Scan

• Whole-site crawling on a schedule, plus unlimited on-demand scans, so compliance is monitored continuously rather than audited once
• WCAG 2.1 A and AA, ADA, and Section 508 checks on every page, with issues ranked critical versus needs-improvement and page-level impact counts so teams know what to tackle first
• Four scores per page - performance, accessibility, SEO, and security, side by side, so one tool covers what used to take four
• Broken link detection, internal and external, in the same pass

Fix

• Plain-English explanations for every finding, linked to the affected pages and the specific elements to change, with no jargon
• Fix It Mode - remediation that lives next to the bugs: drill into a page, resolve issues, re-scan instantly, and watch the error count drop in real time
• Multi-site dashboard for agencies and organizations managing a portfolio of properties, with scan history per site

Prove it

• Six report types per scan - a comprehensive PDF, plus dedicated accessibility, security, performance, and SEO reports, and a formal VPAT conformance document generated in minutes
• An auto-generated accessibility statement ready to publish on the site
• A shareable score and monthly email summaries for stakeholders who need proof, not a bug list

The business around it

• Self-serve SaaS with a free scan to start and annual plans from a single site to fifteen, plus custom plans for larger portfolios
• Marketing site, onboarding, billing, and support all built and run by Web Ascender, the same way we’d build them for a client

The Outcome

Accessible Metrics gives organizations a way to stay compliant without a consultant on retainer, and it has been trusted by everyone from local nonprofits to Fortune 500 companies to scan their sites and document their compliance. For Web Ascender, it’s proof of something we tell clients constantly: the team that builds your software should understand your business well enough to build one of their own. We did, and it’s still growing.

A note on this project

Accessible Metrics is a product that Web Ascender owns, builds, and markets. We include it in our portfolio because it shows what our team can design and ship end to end, but it is not client work, and the results above are the product’s own.