Technology · Custom Development

WordPress Development

A lot of WordPress agencies get in over their heads because they're only designers. We design and develop - and go where others stop.

WordPress is the most popular content management system in the world, running over a third of the internet. It's an amazing platform for beautiful marketing sites that can grow into e-commerce, complex forms, forums, and far more. We've been building on WordPress for over a decade with talented designers and developers on staff.

Designers stop. Developers keep going.

About 80% of what you need from WordPress can be done by a skilled designer pointing and clicking. The other 20% is where most agencies tap out.

Designer-only agencies

  • Limited to what themes and existing plugins can do
  • Stuck when a feature doesn't exist as an off-the-shelf plugin
  • "I don't know how" when a gnarly bug turns up
  • Can't connect your site to the rest of your business systems

Web Ascender: designers and developers

  • Talented designers on staff for beautiful, on-brand, conversion-focused sites
  • Developers who go into the code where others stop
  • Custom features built when the plugin you need doesn't exist yet
  • Honest advice when custom software would serve you better

What our WordPress developers build

When pointing and clicking runs out, this is where we roll up our sleeves.

  • Custom themes and blocks

    Themes, blocks, plugins, and shortcodes built to your exact design.

    Why it matters Your site looks and works the way you planned, not the way a template allows.

  • Complex forms and memberships

    Multi-step forms, gated content, and membership functionality.

    Why it matters Capture better leads and serve members without a separate system.

  • E-commerce and payments

    Online stores, payments, and recurring subscriptions.

    Why it matters Sell and bill online from the site you already manage.

  • Performance and accessibility

    Speed tuning, security hardening, and accessibility fixes.

    Why it matters A fast, safe, usable site ranks better and converts more visitors.

  • Business system integrations

    Connections to your CRM, ERP, and other business systems.

    Why it matters Leads and data flow where your team works, with no re-keying.

  • Hosting and maintenance

    Hosting, updates, backups, and monitoring for the sites we build and run.

    Why it matters Security patches and plugin updates never fall through the cracks.

WordPress caused a major shift in web design because it handed real power to people who weren’t necessarily technical. It let marketers and designers build websites from scratch and assemble complex functionality without writing code - and that’s a genuinely great thing.

It also means there are a lot of agencies around the world that “do WordPress.” Far fewer understand WordPress under the surface - the ones who can troubleshoot the gnarly issues, build truly custom features, and fully leverage everything the platform can do.

250+ websites delivered with WordPress

We’ve delivered more than 250 websites on WordPress, which means we’ve seen the platform’s strengths and its limits. When WordPress is the right tool, we’ll make it sing. And on the rare project where you’d be better served by custom software, we’ll tell you that too - because we’d rather build the right thing than force-fit the familiar one.

Looking to pair a WordPress build with strategy and copy? Start with Website Design.

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Good to know

Frequently asked questions

Do you use themes or templates?
No off-the-shelf themes. We design a completely custom creative for your business and build it in WordPress with Breakdance, a professional site builder we’ve standardized on. Breakdance gives your team a consistent, easy editing experience while the design itself is built specifically for you, not adapted from a template.
Can you fix or extend an existing WordPress site?
Yes. About 80 percent of WordPress needs can be handled by a skilled designer inside the platform. For the other 20 percent, custom features, integrations, and stubborn bugs, our developers go into the code where other agencies stop.
Do you provide WordPress hosting and maintenance?
Yes. We host, update, back up, and monitor WordPress sites for clients across Michigan and beyond, so security patches and plugin updates never fall through the cracks.
Is WordPress secure enough for a business website?
It is when it is built and maintained properly: a lean plugin set, hardened hosting, regular updates, and monitoring. That is part of every site we run.