Website SEO Audit
If your competition is focusing on SEO and you aren't, you're toast. An audit shows you exactly where you stand.
A website SEO audit helps you figure out where the competition is winning and where you're falling behind in search rankings - a standalone service, or the first step of a larger strategy.
Twelve areas, one prioritized plan
Tools flag the issues. Our team decides which ones actually cost you rankings, traffic, and leads, and puts them in order.
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Accessibility
Keyboard use, contrast, labels, and screen-reader support against WCAG 2.1 AA.
Why it matters An accessible site is easier for search engines to read, and it keeps out legal risk.
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Indexability
Robots rules, noindex tags, canonicals, and pages Google can't reach.
Why it matters If Google can't index a page, it can't rank it.
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Sitemaps
XML sitemaps that are complete, current, and submitted.
Why it matters Helps search engines find new and updated pages quickly.
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Site architecture
Navigation, internal links, URL structure, and how deep important pages sit.
Why it matters A clear structure tells Google which pages matter most.
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Site speed
Page weight, image compression, caching, and load times.
Why it matters Slow pages lose visitors and rankings.
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Google Search Console
Coverage errors, manual actions, queries, and click-through rates.
Why it matters Google's own data on what's working and what's broken.
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Core Web Vitals
Loading, responsiveness, and visual stability on phones and desktops.
Why it matters Part of how Google ranks pages, and how visitors judge your site.
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Semantic markup
Headings, structured data, and schema for your business, services, and FAQs.
Why it matters Earns rich results and helps AI search understand your business.
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Content
Depth, keyword targeting, titles, meta descriptions, and thin or duplicate pages.
Why it matters Content that answers what buyers search for is what ranks.
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Competition
Who outranks you for your most valuable terms, and why.
Why it matters Shows exactly where competitors are winning the clicks you want.
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Backlinks
The sites linking to you, their quality, and the gaps against competitors.
Why it matters Quality links are still one of Google's strongest trust signals.
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Local presence
Google Business Profile, local listings, and consistent name, address, and phone.
Why it matters Wins the map results when nearby buyers search.
A report you can act on, not a pile of tool output
Every audit ends with a clear report and a conversation, so you know exactly what to fix first and why.
- A score for every area so you can see at a glance where you stand
- Findings ranked by priority: high, medium, and quick wins you can knock out this week
- Plain-English explanations of each issue and why it matters to your business
- An hour on the phone with our team to walk through it and answer questions
- Yours to keep: implement it with your own team, or have us handle it
How the audit works
About a week from request to walkthrough, and free for established businesses.
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Request
Tell us who you are and which site to review. It takes about two minutes.
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Questionnaire
A few questions about your goals, audience, and competitors, so the audit fits your business.
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We audit
Two of our senior team members review your site over the course of about a week.
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Up to 1 hour
Walkthrough call
We walk you through the report and help you decide what to tackle first.
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You decide
Put the plan to work with your own team, or have us handle it for you.
SEO is critical for getting found online
If your competition is investing in SEO and you aren’t, they’re taking the customers who search for what you sell. A website SEO audit shows you where the competition is winning, where you’re falling behind, and exactly what to change. It can stand on its own, or be the first step of a larger digital marketing strategy.
We review the technical health of your site and the focus of your key pages, then analyze your market and competitors to give you concrete, prioritized recommendations.
We like empowering people
We want you to be as educated as possible about what we do. There’s a big leap between knowing what needs to be done and getting it done right, but whether you have us handle it or take it on yourself, we want to see you succeed. If you’d like to dig in on your own first, start with our free Ultimate Guide to Increasing Your Google Rankings.
Or have us do the heavy lifting
The audit is free for established organizations, typically businesses doing $1M+ in annual revenue. Request your free audit from your business email, and we’ll find the gains hiding in your search presence.
Ready to grow?
A 30-minute discovery call tells you if we're a fit - and what it would cost.
Get Started →or call 517-455-7837
The Executive Guide to Digital Domination
The exact strategy and tactics we deploy to grow our clients - free to download.
Get the Guide →Frequently asked questions
What is a website SEO audit?
How long does an SEO audit take?
Is the website SEO audit really free?
How is this different from running a free automated SEO tool?
Explore further
Search Engine Optimization
Once you know where you stand, execute the strategy that earns top placement.
Learn more →Accessibility Strategy
Accessibility is a core part of a healthy, indexable site - we'll get you compliant.
Learn more →Content Marketing
Turn audit findings into content that climbs the rankings.
Learn more →
