SaaS Application Development
Software-as-a-service design and development for established businesses ready to launch a product and generate subscription revenue.
Have an idea for a product you want to market and sell to others? We work with established businesses to identify the needs of a market and build subscription software that helps customers do their job more efficiently - saving them time and money, and creating new revenue for you.
From idea to subscription revenue
Most SaaS products we build follow the same path: prove the value, launch, then keep growing with the customers.
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Idea
Start with a problem you already understand deeply, in a market you know.
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Validate
Often as a custom web application or internal system that proves its value before it's sold.
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Build the MVP
Developers, a designer, and a product manager build the first production version.
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3–6 months typical
Launch
Get to a production launch and start onboarding paying customers.
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Grow
A SaaS product is a living thing. It keeps improving with its customers.
Why we focus on B2B
The design and development work is similar. The business behind it is not.
Consumer (B2C) apps
- Selling to the general public is a very different ballgame
- Success depends on mass-market marketing
- Not the typical situation for the companies we partner with
B2B products (our focus)
- Customers with a definable, expensive pain point
- Helps businesses streamline operations with other businesses and departments
- A natural extension for manufacturers and established businesses
- Adds value for your existing customers, or opens a new market
Designing B2B SaaS products
Software-as-a-service development is the process of identifying the needs of a market and building a subscription product that helps that market do its job better. Our team works with established businesses to create products that benefit their current or future customers.
We’ve helped organizations generate new revenue streams worth millions of dollars while giving their customers a product they actually use and love. The best SaaS products solve a problem the founder already understands deeply - which is why we love working with operators who know their industry cold.
What does a SaaS product take?
Most of the systems we develop need a few developers, a designer, and a skilled product manager to lead the team, and the investment is ongoing because a SaaS product keeps growing with its customers. Every product is different, so we scope it with you on a discovery call.
From idea to revenue
Most SaaS products start life as a custom web application or even an internal business information system that proves its value before it’s ever sold. Build it on Ruby on Rails and you’ll get to market faster, with a lower total cost of ownership over the product’s life.
Ready to grow?
A 30-minute discovery call tells you if we're a fit - and what it would cost.
Get Started →or call 517-455-7837
The Executive Guide to Digital Domination
The exact strategy and tactics we deploy to grow our clients - free to download.
Get the Guide →Frequently asked questions
How long does it take to build a SaaS product?
What team does it take to build a SaaS application?
Can a manufacturer or established business launch its own SaaS product?
Do you build consumer apps or only B2B SaaS?
Explore further
Web Application Development
The custom software foundation every SaaS product is built on.
Learn more →Business Information Systems
Many SaaS products start as a system built to run one business.
Learn more →Ruby on Rails Development
Get your product to market faster with our preferred framework.
Learn more →
