Ruby on Rails Development
Ruby on Rails is our team's preferred web development technology - and it lets us stretch every dollar you spend on custom software.
If you're going to invest money in custom software, what matters most to you? Getting the features you want. Making your budget go as far as possible. High-quality, bug-free software that's easy to maintain for years, works on any device, and is fast and reliable. Those are the biggies - and they're exactly why we build on Ruby on Rails.
Why the technology really matters
You can build great or terrible software in any language. But the framework you pick decides how your software ages.
The framework of the month
- A new "awesome" framework every few months, and many don't last
- Major versions that can't be upgraded without a rewrite
- Every team uses the tools differently, so every app looks different
- New developers spend weeks learning someone else's patterns
Ruby on Rails
- Mature, well-maintained, and still going strong
- Upgradable and secure for the long life of your software
- Conventions enforced from the top down, so every Rails app feels familiar
- Developers are happier working in it, and happy developers build better software
Rails is our favorite, but not our only tool
We reach for Ruby on Rails first because it fits most business applications best. When a project calls for something else, our team also delivers in:
- Rust
- Go
- Node.js
- TypeScript & Next.js
- React
- Python
- PHP & Laravel
- .NET
Built-in conventions for success
You have to work hard to shoot yourself in the foot with Rails. These come standard on every project.
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Consistent structure
Best practices and a project layout every Rails developer already knows.
Why it matters Anyone on the team can pick up the code, now or years from now.
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Security by default
Protection against common attacks is baked into the framework.
Why it matters Fewer vulnerabilities slip through to production.
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Sane database design
Clean data models and access patterns from the start.
Why it matters Your data stays reliable as the application grows.
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Clean deployments
Repeatable deployment and database migration workflows.
Why it matters Updates ship smoothly instead of becoming late-night events.
50+ Ruby on Rails projects delivered
The benefits show up consistently, project after project.
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Get to market faster
Roughly 10% of the code compared to other technologies means fewer lines to write and fewer delays.
Why it matters You start getting value from your software sooner.
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More secure, easier to maintain
Convention over chaos, with security and structure built in.
Why it matters Less time fixing, more time improving.
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Lower total cost of ownership
A smaller, cleaner codebase is cheaper to support and extend.
Why it matters The savings compound over the years you run the software.
What matters to you
The co-founders of Web Ascender are both computer scientists. Over the years they’ve personally coded in most of the mainstream languages - PHP, ASP, ASP.NET (C#), Python, Ruby, and, of course, plenty of JavaScript.
After adopting a language as succinct as Ruby, paired with a rapid framework like Rails, Web Ascender was able to deliver software products 10x faster, with roughly 10% of the code, compared to other technologies. That got our clients to market faster and with fewer long-term maintenance headaches. Pair a stack that ships ideas 10x faster with a team of 10x developers, and you stretch every dollar you spend.
The foundation we reach for first
Whether you’re building a custom web application, a SaaS product, or a business information system, Rails is the foundation we reach for first.
Ready to grow?
A 30-minute discovery call tells you if we're a fit - and what it would cost.
Get Started →or call 517-455-7837
The Executive Guide to Digital Domination
The exact strategy and tactics we deploy to grow our clients - free to download.
Get the Guide →Frequently asked questions
Why does Web Ascender prefer Ruby on Rails?
Is Ruby on Rails still a good choice for new software?
What kinds of applications do you build with Rails?
Do you only build with Ruby on Rails?
Explore further
Web Application Development
The custom software we build on Rails, delivered to any device.
Learn more →SaaS Application Development
Get a subscription product to market faster with Rails.
Learn more →Business Information Systems
Secure, maintainable operational systems built on Rails conventions.
Learn more →
