Paid Ad Placement
Pay-per-click and paid ad placement are the quickest way to get in the game - and the fastest way to test what actually works.
Search a few terms on Google and more than half the page is paid placement. Organic real estate keeps shrinking while platforms push you to pay for reach. You can still build a business with organic tactics, but paid ads are the fastest way to test ideas and reach an audience today, not six months from now.
From a search to a lead you can measure
Pay-per-click is the fastest way to test a message and reach an audience. Here is the path every click takes.
-
Someone searches
A buyer looks for a product, service, or answer on Google, YouTube, LinkedIn, or social.
-
Your ad appears
Targeted by keyword, audience, and location, from a metro to a whole country.
-
A landing page answers
A page built for that ad, with one clear next step.
-
They become a lead
A call, a form, or a chat, tracked from the first click.
-
Every month
You see the result
Reports show what each dollar did, and we shift budget toward what works.
What is paid ad placement?
When you search on Google, it’s commonplace to see more than half the page covered in paid placement. Google keeps dedicating more space to advertisers and less to earned, organic results. Facebook and other platforms are doing the same - steadily cutting your organic reach and requiring you to pay to be seen or to reach a new audience.
You can still build a business with other digital marketing techniques, but paid ad placement is the easiest way to test marketing ideas and immediately reach an audience. For the majority of businesses, pay-per-click is - at minimum - a small percentage of every digital marketing budget.
Where should I be advertising online?
Google paid ad placement
Google is still the number one search engine and the first place someone starts when they have a problem to solve or a specific product or service to buy. Google is always inventing new ways for advertisers to spend money, but the most popular options are:
- Pay-per-click bidding to show up for specific search terms
- Ad placement in Google Maps results for local searches
- Showing a photo and price directly in the search results for a product
Social media advertising
Every popular social platform has an advertising option - or will shortly. Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat, and TikTok are the most popular places to advertise.
For manufacturing businesses, we see LinkedIn, YouTube, and Facebook as the leading options for strategic ad placement. For a software-as-a-service business, you might first consider YouTube, Facebook, Twitter, and LinkedIn.
The right strategy ultimately depends on your business, product, and services - and we’ll help you figure out exactly where your budget works hardest.
Ready to grow?
A 30-minute discovery call tells you if we're a fit - and what it would cost.
Get Started →or call 517-455-7837
The Executive Guide to Digital Domination
The exact strategy and tactics we deploy to grow our clients - free to download.
Get the Guide →Frequently asked questions
Which ad platforms do you recommend for industrial and B2B companies?
How much should we budget for paid ads?
Can you target specific regions like Lansing, Detroit, or Grand Rapids?
Do you build the landing pages too?
Explore further
Content Marketing
Give your ads something worth clicking: guides, articles, and offers buyers want.
Learn more →Landing Pages
Dedicated, distraction-free pages that turn paid clicks into leads.
Learn more →Search Engine Optimization
Earn long-term placement so you eventually pay less for traffic.
Learn more →
