Landing Pages
It's a fancy name for a simple web page - and it's often the difference between a paid campaign that works and one that wastes your money.
A landing page is a dedicated page built for one specific purpose. If you've run online ads before and didn't see results, it may not have been the ads - it could have been your landing page, or the lack of one. Lazy agencies drive paid traffic straight to a homepage with no clear call to action. That's a great way to waste a lot of money.
Why do I need landing pages?
A landing page is a dedicated page created for a specific purpose. The most common use is as a destination for pay-per-click (PPC) advertising. When a prospect sees an engaging ad and clicks it, you want that link to take them to a dedicated page related to the ad - one with everything they need to take the next step.
If you’ve run online ads in the past without success, the culprit is often the landing page, or the absence of one. Inexperienced marketers drive expensive traffic to a homepage with no specific call to action, and the clicks evaporate.
Squeeze pages and the funnel
Landing pages are often “squeeze pages,” where the usual navigation is stripped away and the entire goal is to get the visitor to take one specific next step. You’ll hear this referred to as “the funnel” - just a name for moving people through a defined process.
A great landing page has one very clear call to action, such as:
- Contact us
- Request a quote
- Buy now
- Download our guide
A key part of any paid strategy
Landing pages are a core component of any paid ad strategy, and they’re equally crucial when you’re developing specific offers for inbound marketing campaigns. Get the page right, and every dollar you spend on ads works harder.
Ready to grow?
A 30-minute discovery call tells you if we're a fit - and what it would cost.
Get Started →or call 517-455-7837
The Executive Guide to Digital Domination
The exact strategy and tactics we deploy to grow our clients - free to download.
Get the Guide →
