Content Marketing
Sharing your knowledge with the world is one of the best ways to get found - and have prospects contact you first.
When you have a process to tell your story and strategically share the products and services you provide, prospects start contacting you - instead of you having to chase them down.
What we create
Most of the work lives beyond your core website pages, in content built to rank for the searches that matter and earn your prospects' trust.
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Blogs and articles
Detailed posts on how your industry works and how common problems get solved.
Why it matters Every useful article is another way for buyers to find you on Google.
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Whitepapers and guides
Deeper resources prospects can download in exchange for their email address.
Why it matters Turns an anonymous visitor into a lead you can follow up with.
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Case studies and customer stories
Real projects and real results, told in your customers' words.
Why it matters Proof from people like them builds trust faster than any sales pitch.
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Targeted topic content
Text content built around the specific topics and phrases your buyers search.
Why it matters Ranks your site higher for the search phrases that matter.
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Video
Videos on YouTube, Vimeo, and other platforms whose content is findable through Google.
Why it matters Meets your audience wherever they look, not just on your website.
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Email newsletters
Weekly or monthly updates, announcements, and genuinely useful information.
Why it matters Keeps prospects learning and customers aware of new products and services.
How content turns into leads
Content marketing in a nutshell: answer the questions your buyers are already asking, and be the expert they call.
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Walk in their shoes
What problem is your prospect facing right now that you can solve, and what would they search to fix it?
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Create the answer
Articles, guides, and videos on how your industry operates, how common issues get solved, and a few tips.
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Get found
Content optimized to rank on Google and shared where your audience spends time.
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Earn trust
Prospects learn from you, see you know your stuff, and get the gentle nod that they can call you.
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Stay in touch
A newsletter turns an email address into a relationship, so their next purchase is with you.
Why use content marketing?
When you have a process to tell your story and strategically tell the world about what you do, your prospects will start contacting you - instead of you having to call on them.
Traditional sales and marketing requires you to identify industries, verticals, segments, individual businesses, and exact people to target with ads, flyers, or cold calls - even if they have zero need for your business. These outbound strategies can work, but you’re broadcasting your message to tons of people who don’t care about it.
A strategy that adapts
As time marches on, there will always be new ways people discover content - Instagram location tags, other social apps with their own search and discovery - and a good strategy adapts to meet your audience wherever they look. We build and run newsletter programs in HubSpot, Mailchimp, ActiveCampaign, and ConvertKit, whether you’re starting a list from scratch or reviving a neglected one.
Start with the guide
Download The Executive Guide to Digital Domination - our free e-book with the exact strategy and tactics we use to generate leads for clients.
Ready to grow?
A 30-minute discovery call tells you if we're a fit - and what it would cost.
Get Started →or call 517-455-7837
The Executive Guide to Digital Domination
The exact strategy and tactics we deploy to grow our clients - free to download.
Get the Guide →Frequently asked questions
What is content marketing, and how does it generate leads?
What types of content do you create?
How is content marketing related to SEO?
Does content marketing work for manufacturers and B2B companies?
Explore further
Search Engine Optimization
Content is the fuel - SEO makes sure Google rewards it with rankings.
Learn more →Marketing Automation & CRM
Deliver your content automatically, at the right moment, to the right people.
Learn more →Paid Ad Placement
Put your best content in front of the audiences most likely to buy, on search and social.
Learn more →
