Technology · Data & Reporting

Business Intelligence

Know your numbers. We build the dashboards and reports that put your KPIs in front of the people who steer the business.

Every business generates data. Few turn it into decisions. We work with executives to figure out which numbers actually matter, then build the custom dashboards and reports that put those KPIs in front of the right people - accurate, current, and impossible to ignore.

Start with the questions, not the charts

Business intelligence projects fail when they start with a tool and end with fifty dashboards nobody opens. Ours start with the decisions you're trying to make.

  1. Ask the questions

    We sit down with your leadership team to name the decisions you actually need to make.

  2. Define the KPIs

    Revenue by segment, quote turnaround, throughput, retention, rep performance: whatever moves your business.

  3. Connect the data

    We trace each KPI to the systems where its data lives and connect them, so numbers flow automatically.

  4. Build the views

    Dashboards and reports designed around how your team already meets and works.

  5. Make decisions

    The numbers show up where decisions get made, and new questions get answered fast.

What we deliver

Because we build and integrate business systems for a living, we can fix the data problems most BI consultants can only point at.

  • KPI discovery and definition

    A working session with your executives to agree on the metrics that matter, how they're calculated, and who needs to see them.

    Why it matters Everyone argues about the business, not the numbers.

  • Data plumbing

    Connecting your ERP, CRM, e-commerce, financial, and operational systems.

    Why it matters Numbers flow automatically instead of living in someone's spreadsheet.

  • Executive dashboards

    Clear, current, custom views of the business for the people steering it, on any device.

    Why it matters Leadership sees what's happening now, not last quarter.

  • Operational reports

    The recurring reports your managers need, generated and delivered automatically.

    Why it matters The Monday meeting starts with answers.

  • Ad hoc reporting

    When a new question comes up, you get an answer quickly.

    Why it matters Hours, not a quarter-long BI project.

  • Fixing the data at the source

    We build and integrate business systems, so we fix bad data where it starts.

    Why it matters Dashboards you can trust, because the data underneath is right.

Dashboards your team will actually use

The best report is the one that ends an argument. We design dashboards around how your team already works, the Monday meeting, the monthly board deck, the daily production huddle, so the numbers show up where decisions get made.

Sample executive dashboard: revenue year to date versus target, gross margin, backlog, and on-time delivery; monthly revenue against target with October flagged as 12% under; gross margin by product line with one line flagged low; customers whose orders dropped; and a plain-English summary of what changed this week.
A sample executive dashboard with example data: the four numbers that matter, where the money is made, which customers need a call, and what changed this week in plain English.

If you’re running your business on exported spreadsheets and gut feel, a discovery call is a good first step. We’ll tell you what’s realistic, what it takes, and where to start.

Let's talk

Ready to grow?

A 30-minute discovery call tells you if we're a fit - and what it would cost.

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or call 517-455-7837

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Good to know

Frequently asked questions

What does a business intelligence project include?
Business intelligence turns the data your systems already generate into decisions. Our projects include KPI discovery with your executives, connecting the systems where the data lives, custom executive dashboards, automated operational reports, and ad hoc reporting when new questions come up.
How do you decide which KPIs to track?
We start with the decisions your leadership needs to make, not with a tool or a chart. In a working session we agree on the metrics that matter, such as revenue by segment, quote turnaround, throughput, retention, or rep performance, how each one is calculated, and who needs to see it. That way everyone argues about the business, not the numbers.
Can you combine data from our ERP, CRM, and spreadsheets into one dashboard?
Yes. We trace each KPI to the systems where its data lives, whether that’s your ERP, CRM, e-commerce, financial, or operational software, and connect them so numbers flow automatically instead of living in someone’s spreadsheet. Because we build and integrate business systems for a living, we can also fix bad data at the source. Those connections are often built with API development.
Why do so many business dashboards go unused?
Most BI projects that fail start with a tool and end with fifty dashboards nobody opens. We design dashboards around how your team already works, like the Monday meeting, the monthly board deck, or the daily production huddle, so the numbers show up where decisions get made. And because the data underneath is right, people trust what they see.