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Lansing & Mid-Michigan

Websites, custom software, and digital marketing for Lansing, East Lansing, Okemos, and Mid-Michigan organizations since 2007.

Lansing’s web and marketing team since 2007

Web Ascender was founded in 2007 by two Michigan State University computer science graduates, and we’ve been part of the Lansing business community ever since. Our office is in Williamston, a short drive east of Lansing, and more than 250 organizations across Lansing, East Lansing, Okemos, and Mid-Michigan have worked with us.

That work spans the industries that make this region what it is: statewide associations headquartered in Okemos and Lansing, manufacturers and equipment dealers, agriculture companies, software firms, law firms, and education and public-sector organizations.

A local team, not an outsourced one

The people you meet are the people doing the work. Our designers, developers, and marketers are in-house, and many of our clients have worked with the same team for a decade or more. When it helps to sit down together, we’re close by.

What we do for Lansing-area businesses

One local team for the whole job, from the website to the software behind it to the marketing that fills the pipeline.

  • Web design in Lansing

    Lead-generating websites for Mid-Michigan manufacturers, associations, and professional firms.

  • Digital marketing in Lansing

    Strategy, content, and campaigns that turn local and statewide searches into leads.

  • SEO for Lansing businesses

    Technical SEO, content, and Google Business Profile work for local and statewide search.

  • Paid ads in Mid-Michigan

    Google and LinkedIn campaigns targeted to the Lansing area, the state, or your national market.

  • App development in Lansing

    Custom web applications, portals, and business systems built and supported by a local team.

  • Mobile apps in Lansing

    iOS and Android apps for member organizations, field teams, and customers.

Work for Lansing-area organizations

All our work →

Rated 4.9 out of 5 on Google

4.9 · 34 reviews

Read all 34 reviews on Google →See all client testimonials →

Good to know

Frequently asked questions

Where is Web Ascender located?
Our office is at 301 Williamston Center Rd, Suite 700, in Williamston, Michigan, just east of Lansing. We work with organizations throughout Lansing, East Lansing, Okemos, Haslett, Holt, Mason, DeWitt, and the rest of Mid-Michigan.
What kinds of Lansing-area organizations do you work with?
Associations, manufacturers and equipment dealers, agriculture companies, software companies, law firms, and education and public-sector organizations. Clients include the Michigan Dental Association, MITA, Michigan Virtual, AgroLiquid, AIS Construction Equipment, and BS&A Software.
Can we meet in person?
Yes. Being local is one of the advantages of working with us. Many Lansing-area clients meet with us in person for discovery and planning, and we work over video calls the rest of the time.
Do you only work with Lansing businesses?
No. Mid-Michigan is our home market, but we work with organizations across Michigan and in dozens of states. See Michigan and nationwide.
Are you a design agency or a development shop?
Both. Our designers, developers, and marketers are in-house and work on the same projects, so the site that gets designed is the site that gets built. Lansing-area clients come to us for website design and creative and brand strategy as well as custom software and marketing.