Where our team's time goes, across our core disciplines.
Areas we serve · Michigan
Michigan's web, software & marketing team
Websites, custom web and mobile apps, and digital marketing for Michigan manufacturers, associations, and growing companies since 2007.
Building for Michigan organizations since 2007
Web Ascender is a Michigan company through and through. We were founded in 2007 by two Michigan State University graduates, our office is in Williamston near Lansing, and our in-house team has designed, built, and marketed for hundreds of Michigan organizations.
Our clients reach across the state: associations and agriculture companies in Lansing and Mid-Michigan, manufacturers and research teams in Metro Detroit and Ann Arbor, and banks, colleges, health systems, and manufacturers from Grand Rapids and Kalamazoo to Saginaw, Mt. Pleasant, and St. Ignace.
Michigan industries, from the inside
Michigan runs on companies that make things, grow things, and serve their members. That’s who we work with most: manufacturers and industrial suppliers, heavy equipment dealers, agriculture companies, statewide associations, and the banks, schools, and public organizations that keep communities running. We learn your business deeply enough to sell it.
What we do for Michigan businesses
Design, development, and marketing under one roof, from a team that has been building for Michigan organizations for nearly two decades.
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Michigan web design
Lead-generating websites for manufacturers, associations, and professional firms.
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Michigan digital marketing
Strategy, content, and campaigns that turn searches into leads.
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SEO for Michigan businesses
Technical SEO, content, and local search across the state.
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Paid advertising
Google and LinkedIn campaigns targeted to a city, a region, the state, or the country.
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Michigan app developer
Custom web applications, portals, and business systems.
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Mobile app development
iOS and Android apps for members, field teams, and customers.
Work for Michigan organizations
650+ organizations. One team to design, build, and grow them.
We primarily work with B2B organizations in the following industries.
- Manufacturing & Industrial
- Finance
- Associations & Nonprofits
- Software & Legal
- Construction & Equipment
- Healthcare
- Agriculture
Clients in 33 states and 4 countries, from our home base in Michigan.
Rated 4.9 out of 5 on Google
4.9 · 34 reviews
I hired Web Ascender to help support a corporate website for a $200M credit union in the Lansing area. Our relationship with Web Ascender started when our original website vendor left us high and dry. The way Ryan Doom and his team stepped in to help us was amazing. They are experts in web design, hosting, and security. They understood the scope of work that we needed, and they quickly completed the fixes adhering to our tight timeline. They also communicated throughout the process so we always knew the status of our project. Web Ascender feels like a real partner. They are always quick to respond to emails, phones, and never shy away from an impromptu meeting when needed. I would highly recommend Web Ascender for your business website needs.
The Michigan Forest Association partnered with Web Ascender for a complex and ambitious project, and I can confidently say that they delivered everything they said they would, and then some! From the outset, their team was clear, organized, and committed to understanding our goals. As the project progressed, it became clear that some elements were more complicated than initially anticipated. Many vendors might have cut corners or started negotiating new terms. Not Web Ascender. They stuck with it, rolled up their sleeves, and pushed through every challenge. They stayed late, worked extra hours, and went above and beyond to make sure we were taken care of and the project got across the finish line. Despite the increased workload and resource demands, they honored their original estimate and never once tried to tack on surprise charges or renegotiate the price. That kind of integrity is rare. Web Ascender earned our trust completely, and we would recommend them without hesitation to anyone seeking a team that is skilled, reliable, and truly invested in client success.
It's important we work with creative partners who get it - and that's the case with Web Ascender. We've worked with Ryan and his team for over 8 years on a variety of projects for our company, and for our clients. Their ability to scale to our needs has always been appreciated, and they always over-deliver. That's how we define a great partnership.
Ryan and his team are the most trustworthy and reliable experts when it comes to building a website and also troubleshooting any glitches. I have been a customer since 2019. Ryan has solved so many issues for my website. His team is respectful, swift and very responsive. I'm beyond grateful they have been able to assist me with troubleshooting my domain, building a clear marketing message and the support of technical expertise I couldn't find anywhere else. If you're looking to build a website, update your website, or improve systems with clarity Ryan and his team are your people. They are the BEST in the business.
Wonderful and prompt service, answered my constant questions and moved my project along with his always courteous and accessible staff. Ryan Doom is skilled, talented and creative with the integrity and one-on-one client care that you need when creating your website - especially for your own business. He also has good suggestions I never even knew about that I'm exploring now! Thank you Ryan and Web Ascender!
Our organization recently worked with Web Ascender on a web based mobile application. Our experience was fantastic. Their team did a great job of understanding our needs and communicating with us. We're very pleased with the results. We'd be happy to work with them again in the future!
I wish I could give more stars! I first came to Ryan with an idea about a website, and he suggested over-the-top features that I hadn't even considered. Amanda took it from there, working with me more closely, and together they brought my idea to life! The entire process has been a smooth one. Amanda and Ryan have demonstrated their command of their profession and created an awesome website that hits my every wish: professional, classy and sexy. Thank you!
I highly recommend Web Ascender for your website design and development needs. They make the whole process simple and easy, work within your budget and provide an end product that will exceed your expectations. Hats off to Ryan and his team for a job well done!
Ryan Doom and Amanda Klug worked on two projects for SYS Consulting Solutions. They were professional and responsive during the process of developing the new websites for our clients. I highly recommend their services and believe they were instrumental in improving member engagement for ANA-Illinois and the Illinois Nurses Foundation.
Don't even think about going anywhere other than Web Ascender! My website is small and inconsequential. However, WA handled my incessant questions with the utmost of professionalism and always made me feel like they appreciated my business. The result is an updated, more secure website. Happy clients is what we all seek; WA included. I fully recommend WA to anyone, as WA goes out of their way to help their clients!
Read all 34 reviews on Google →See all client testimonials →
Other areas we serve
Lansing & Mid-Michigan
Our home market. More than 250 Lansing-area organizations since 2007.
Learn more →Metro Detroit & Ann Arbor
Manufacturers, associations, and tech companies from Troy to Ann Arbor.
Learn more →Working with clients nationwide
Clients in 33 states, from Florida to Washington.
Learn more →
Good to know
Frequently asked questions
Where in Michigan do you work?
Everywhere. Our office is in Williamston, just east of Lansing, and we work with organizations in Lansing and Mid-Michigan, Metro Detroit and Ann Arbor, Grand Rapids and West Michigan, Jackson, Saginaw, Mt. Pleasant, and up to the Straits of Mackinac.
Why choose a Michigan agency?
We understand the industries that drive the state, from manufacturing and agriculture to associations and education, and we’re close enough to meet in person when it matters. You also get an in-house team: no offshore developers and no outsourcing.
What industries do you serve in Michigan?
Manufacturing and industrial companies are our core clients, along with heavy equipment dealers, associations, agriculture, banks and credit unions, education, healthcare, government, and software companies. See industries we serve.
Do you work outside Michigan?
Yes. Michigan is home, but we work with clients across the country. See nationwide.