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Health & Medical Marketing

Patient-friendly websites and marketing for health and medical organizations.

Schedule a Discovery Call → See our work →

Care that starts online

Patients and partners form their first impression online. We build accessible, reassuring, easy-to-navigate websites and marketing programs for health and medical organizations.

  • Accessible (WCAG-compliant) websites
  • Patient-focused UX and content
  • Local SEO and reputation management
  • HIPAA-aware forms and integrations

What we build for health and medical organizations

Websites, marketing, and software for health systems, practices, researchers, and care providers.

  • Patient-friendly websites

    Clear, welcoming sites that help patients find care, book visits, and get answers.

  • Care, billing, and patient forms

    Systems that record care and handle claims, with HIPAA requirements built in.

  • Quality and benchmarking dashboards

    Member-submitted quality data turned into peer benchmarks leaders can act on.

  • Research data tools

    Tools that let research teams explore survey and health data without a data scientist.

  • Medical device and care software

    Software for the devices and apps used in hospitals and at home.

  • Secure hosting and long-term support

    Managed hosting, security, and updates for sites that can't go down.

By the numbers, from our work in this industry

Work we've done

More Work →

KeyMetrics

A multi-tenant healthcare data collection and benchmarking platform that turns member-submitted quality metrics into peer comparisons.

Case study Web applicationRuby on rails
Multi-tenant one platform serving multiple member associations, each with its own data and branding

Michigan Health & Hospital Association

A decade-long partnership: the WordPress website, its 2026 redesign, and custom web applications for the voice of Michigan's hospitals.

Case study Website designWordpress
10 yrs as MHA's web partner, from the 2016 build to the 2026 redesign

TIERRA, University of Michigan

A survey data analyzer for a University of Michigan health data and AI research group, plus product concepts for a national registry of AI in health.

Case study Web application
4 mo kickoff to launch

Boston Dental Group

Cohesive websites and digital marketing that grow patient volume, train new dental professionals, and expand offices.

Case study Website designDigital marketing Video
3 sites under one brand: BDG, BDG Academy & BDG Think Tank

Wolverine Human Services

Thirteen years of websites, initiative sites, and marketing for a Michigan human services nonprofit serving children and families.

Case study Website designWordpress
13 yrs designing and supporting their websites

Michigan Dental Association

Association website design and development across five sites - main site, foundation, insurance, online store, and intranet.

Case study Website design
16 yrs as their web partner

LogMentor

We rescued a stalled SaaS build and shipped a BACB-aligned fieldwork and supervision tracker for the behavior analysis field.

Case study Web application Video
Rescued a stalled build from a previous developer, without starting over

eQHealth Solutions

Medical website design, development, and digital marketing for a population health management company.

Case study Website designDigital marketing
140+/mo Website leads increased from 40 per month

UV Disinfection Control System

Software for a rugged handheld that controls ultraviolet room-disinfection units in hospitals, plus the web system that tracks every treatment.

Case study Mobile applicationWeb application
Web + Mobile + Hardware integration: a web application that syncs with a mobile app that controls the disinfection units' motors

MemoTouch

A tablet reminder app for seniors living at home, and the web app family caregivers use to manage the day's schedule, messages, and photos.

Case study DnnMobile application
1 screen for the whole day

Mackinac Straits Health System

A patient-first WordPress website with HIPAA-compliant forms for the health system serving the Straits of Mackinac.

Case study Website designWordpress
10 yrs of managed hosting, security & support since launch

Life Skills Centers

A custom web platform for a Michigan behavioral health provider that runs attendance, daily progress notes, and outcomes reporting, and turns the day's services into electronic claims.

Case study Ruby on railsWeb application
837/835 claims in-house
More Health & Medical Marketing projects

Michigan Primary Care Association

Website designWordpress

Isabella County Medical Care Facility

Website designWordpress

Lansing Psychological Associates

Website designWordpress

Valley Dental Spa

Website designWordpress

Turning Leaf Behavioral Health

Website designWordpress
Good to know

Frequently asked questions

Are your medical websites accessible and HIPAA-aware?
Yes. We build to WCAG accessibility guidelines and design forms and integrations with patient privacy in mind, keeping protected health information out of the wrong systems.
Do you do local SEO for medical practices?
Yes. Patients search locally, so we optimize your Google Business Profile, location pages, and reviews so your practice shows up in Michigan searches and map results.
Do you work with hospitals and health organizations in Michigan?
Yes. We are based in the Lansing area and have worked with health systems, practices, and health organizations across Michigan.
Ready when you are

A 30-minute discovery call is the first step. We'll learn your goals, share our process and pricing, and tell you straight if we're a fit.

Schedule a Discovery Call → See our work

Or call 517-455-7837