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Heavy Equipment Marketing

Reaching buyers and dealers for heavy equipment and machinery brands.

We speak heavy equipment

Selling and supporting heavy equipment online takes more than a brochure site. We build parts finders, dealer locators, sales enablement apps, and marketing programs that move metal.

  • Custom parts finders and product configurators
  • Dealer and distributor tools
  • Lead generation and paid advertising
  • Mobile apps for sales teams in the field

What we build for heavy equipment companies

Tools and marketing for the brands, dealers, and service teams that keep heavy equipment running.

  • Inventory search and dealer sites

    Equipment search that helps buyers find the right machine and helps your sales team close it.

  • Inspection and field service apps

    Inspections captured at the machine with photos, barcodes, and GPS, even without a signal.

  • Equipment sensors and telemetry

    Live data from sensors on the machine, turned into something operators and managers can act on.

  • Sales enablement apps

    Brochures, specs, and videos in every rep's hands, current and available offline.

  • Marketing for long sales cycles

    Search, ads, and automated nurturing that keep you in front of buyers until they're ready.

  • Rep and dealer portals

    A login where reps and dealers get the tools, documents, and leads they need.

Work we've done

More Work →
More Heavy Equipment Marketing projects
Good to know

Frequently asked questions

What do you build for heavy equipment companies?
Parts finders, product configurators, dealer and distributor locators, sales enablement apps for the field, and marketing programs that bring in buyers and dealers.
Can you integrate with our dealer network and inventory?
Yes. We build integrations with dealer management, inventory, and ERP systems so the website shows accurate equipment, parts, and availability.
Do you serve equipment companies in Michigan?
Yes. We are based in the Lansing area and work with heavy equipment and machinery brands and dealers across Michigan and nationwide.