Our Experts’ Tech Solutions to Prepare Your Business for 2027

2027 is just around the corner and now is a good time to assess whether your website, marketing, and software are really working for you or not. It’s also a good time to take stock of the new technology rising fast, and what this might mean for your business and your industry.

AI tools are changing how your customers search, compare, and choose. They are also changing what’s possible for businesses of every size, often at a fraction of what the same work cost a few years ago.

If you want to make 2027 the year your digital presence catches up (or pulls ahead), we’d love to help. Here’s what we’ve been building, why it matters for your brand, and how to get started.

AI is The Game-Changer in 2027

We’ve all heard a lot about AI. Whether you’re already an avid user yourself, you’re not sure how it applies to your business, or you haven’t yet touched the technology, it’s a good time to see what capabilities are available to your business, even if you choose not to use them. Having more knowledge means having more tools in the future.

Customers Are Increasingly Using AI

Many of your customers are already using AI. About half of US adults are now using AI chatbots. Many of them now ask ChatGPT, Gemini, or Claude for recommendations instead of scrolling through search results. If your brand doesn’t show up in those answers, you might never make their shortlist.

Your Competitors Might Be Too

Your competitors may already be using it too. Businesses that adopt AI tools early can publish content faster, update their websites more often, and build software that once required a much larger budget. Each of those advantages compounds over time. It means getting the word out about your business faster, creating a more eye-catching online presence, and building more effective tools for your staff and customers.

The good news is that you don’t need to become an AI expert to benefit. Knowing what’s possible and how you might use AI to make impactful change to your business is a great start. After that, all you need is a partner who can help you put the right tools to work for your brand. Staying informed now can give you a real leg up in your industry over the next few years.

What We’re Building: AI-integrated Tools for Business

Over the past year, our team has been developing a set of AI-integrated tools to make your marketing, website, and software work easier, faster, and more affordable. We’ve tested them on our own business first. We recently relaunched webascender.com and boast.io on our new system after more than 15 years on WordPress.

Tested and Refined for Speed and Efficiency

The results have been exceptional. Our new sites’ development and design phases were super-fast-tracked, the sites themselves run at fast speeds, and our ability to generate new content is easier than ever. We’re pleased to start introducing this technology to select clients looking to explore AI-integrated tools and help them improve their websites, content, digital marketing, and apps.

But what do these tools actually do? How can they simplify or improve your processes or workflows?

Simplifying Content Generation

Consistent content is one of the best ways to stay visible, but finding the time to consistently make content is hard. Our content platform learns your website, blog, branding, and other materials, and incorporates these elements into new content automatically. Each week, it emails you a couple of quick questions. From your answers, the platform can create blog posts, page updates, and visually engaging social media posts that are ready for you to review. Our team and yours can review them and publish the new content (or not, if it doesn’t meet your standards). This makes it easier than ever to spread the word about new happenings, events, new products and more.

More Efficient Web Development

Our new website design and development platform helps us build and update sites much faster than before. That means high-quality redesigns at a more budget-friendly price, and with quicker turnaround. This is a great fit for sites that are mostly pages, images, a blog, and contact forms. Sites that utilize more complex functionality aren’t yet a good fit for this platform, but we’re continuing to advance these tools.

Custom Apps, Easier Than Ever

Have an idea for a tool that would help you serve your customers or run your business? AI has made custom software dramatically more affordable to build. Systems that once only large companies could afford are now realistic for smaller businesses too. That could mean replacing an aging or costly system with a new one that you own. Or, it might mean simplifying a task or process with a streamlined online platform. If you’ve previously wondered how an app might improve your business, now is a great time to explore that potential.

Better Reporting

You can’t improve what you can’t see. Our new reporting services give you a clearer picture of how your website is performing, including:

• Monthly accessibility reports
• Security scans
• SEO keyword tracking
• How your brand appears in AI search tools like ChatGPT, Gemini, Perplexity, and Claude

Local Experts Who Understand AI

AI tools are powerful, but they work best with experienced people guiding them. On its own, AI doesn’t know your customers, your brand, or your goals, and it can get things wrong. Without a good foundational understanding of web functionality, design, software and app development, and digital marketing, it can be difficult to know if AI is steering you in the right direction or not. The real advantage comes from pairing the technology with people who understand both AI and your business. We not only oversee this technology and make sure it’s producing quality results, but we also develop key strategic plans and make adjustments to keep moving forward.

That’s how we work. Web Ascender has been based in Williamston, Michigan, since 2007, and our entire team is in-house. We use AI to work faster and do more, but every strategy, design, and line of content is still guided and reviewed by real people. Our current clients will still work with us in person, just as you always have. Our new clients will meet us, and we’ll also work together as a team.

And whether you’ve been with us for years or you’re a new client, these AI-integrated tools are optional. While our team uses AI to improve some processes, we still rely on our human creativity, knowledge, skills and our years of expertise. These new AI-integrated platforms we’re making available to clients are opt-in, so you can choose to use them or not at any time.

Where to Start in 2027

Not sure where to begin? Here are a few ideas we’ve been exploring with other businesses:

• Refresh your current site with design, SEO, and speed updates
• Show up in AI search by adding FAQs, structured data, and other improvements that help AI tools understand your site
• Redesign your website on our new, budget-friendly platform
• Keep your content flowing with weekly blog posts, social media, and newsletters
• Track your progress with monthly reports on accessibility, security, SEO, and AI search visibility
• Build a custom app to replace an outdated system or offer something new to your customers

Let’s Plan 2027 Together

Whether you’re a long-time client or exploring a partnership for the first time, we’d love to hear what you have in mind for the new year. Get in touch and tell us a little about your website, marketing, or software goals, and our team will follow up to talk through your options.