Social media has changed the way that we connect and find information. It has become a pastime as well as a business tool, a way to share, stay connected, find information, and discover new products and trends. With so many different functions across a variety of platforms, it’s little surprise that all types of businesses have found ways to effectively…
Search engine optimization (SEO) allows search engines to find webpages easily. SEO includes a variety of best practices and strategies ranging from coding to web design to content. So what is SEO copywriting? SEO copywriting makes the text, or “copy,” of your website more findable for search engines. You’ve no doubt heard of SEO before. But how important is SEO…
Digital advertising plays an important role in your overall digital marketing strategy, and your pay per click (PPC) strategy can make or break your digital ads. The ability to pay per click—or impression, conversion, or acquisition—in digital ads is one of its biggest advantages compared to traditional advertising. Your PPC strategy can help to put your advertisements in front of…
Email marketing can produce enormous ROI, with some companies earning back as much as $44 for every $1 spent. The right email marketing strategy can make the difference between inbox clutter and impactful messaging. Whether you’re working to improve your strategy, you’re starting focused email marketing for the first time, or you’re not sure how to meet your goals, these…
Organic search engine optimization techniques are strategies you can use to make your website more easy to find in a regular Google, Bing, or Yahoo search. Since this is the most common way that people look for information online, whether they are looking for answers, research, products, or something else, organic search engine optimization techniques are a good way to…
To know if your website marketing efforts are an effective part of your overall marketing strategy, you need the proper reporting metrics and tools. The right tools allow you to manage and organize your data easily, and take a closer look at the KPIs that affect your strategy the most. Whether you are making your own reports to track your…
Personalization creates a link between your brand and your customer, breaking through white noise filled with generic greetings and vague product statements. The best way to create a personalized customer experience is to get to know your customer, and then use this knowledge in a way that benefits them and your brand. This creates reciprocity, which is the foundation of…
The inbound sales, CRM and CMS platform HubSpot offers a range of helpful features, templates and tools to help with inbound marketing, but this platform isn’t the right fit for everyone. If you aren’t using HubSpot’s features or if you find the system limiting, you may be considering a HubSpot to WordPress migration. WordPress is the world’s leading CMS, controlling…
Google gives advertisers the ability to place ads based on specific searches. As the largest search engine in the world, this gives businesses large and small huge opportunities. According to the Google Economic Impact Report, average Adwords ROI is 100%. With the proper set-up, it’s easy to calculate your own Google Adwords ROI, and make sure you’re not overspending. The…
If your business hasn’t gone digital by 2019, you risk becoming irrelevant. Going full digital can come at a cost, however, and you may need to ask your boss to increase your marketing budget in order to keep up with the times. Planning for such a meeting is important, because your boss isn’t just going to give you a budget…