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Agile Marketing Data

What is Agile Marketing?

By | Marketing |

So you’re wondering, What is Agile Marketing? If you want to know how to get the quickest impact, most valuable data, and the biggest ROI for your marketing efforts, you’re in the right place. The simplest way to explain it is that agile marketing applies the idea of continuous improvement to your marketing processes. This means you can capitalize on…

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Youtube ad types

4 YouTube Ad Types for Business Growth

By | Marketing |

YouTube is the world’s second largest search engine processing more than 3 billion searches a month. According to Mushroom Networks, YouTube reaches more adults in the United States ages 18-34 than any cable network. This dynamic ability to be one of the largest search engines while also being viewed as a video content provider by one of the most sought-after…

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Designing banner ads

Beginner’s Guide to Designing Banner Ads (With Examples!)

By | Design, Marketing |

Designing banner ads isn’t easy. You have a limited amount of space, and people are likely to only glance at the ad for a few seconds at most. There are even some misconceptions whether they are even effective for modern marketing. With these constraints in mind, you need to grab their attention and compel them to take action. In this post, we’ll be giving you tips to get you started with designing banner ads and show some examples to illustrate our points.

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Social media marketing strategy

8 Tips For Modern Social Media Marketing For Your Business

By | Marketing |

As the social media landscape evolves over time, it becomes increasingly difficult for businesses to keep up. Because of this, social media sites that were once a crucial piece of the puzzle are no longer effective at engaging potential customers in the same way. That’s why it’s important to always evolve your social media marketing strategy to keep relevant and…

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Continuous Website Improvement

3 Basic Steps to Continuous Website Improvement

By | Marketing |

It may be because I’ve been doing a bit of research for mortgage companies lately, but I’m going to start with a housing metaphor. Imagine investing in a house. It’s modern and functional, but over the years you start to see the holes. After 3 years, you scrap it and buy a new house. You let it stagnate for another…

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5 Reasons Your Business Should Use Instagram

By | Marketing |

Wondering if it makes sense to use Instagram for your business? While in previous years, Facebook and Twitter have been the dominant social media channels to utilize for B2C (Business to Consumer) businesses, Instagram is becoming more and more relevant to consumers. And with more consumers relying on their mobile devices over a desktop, the more Instagram will offer opportunities for…

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6 Questions to Ask Before Redesigning Your Website

By | Marketing |

When considering making updates to your website or completely redesigning it, there are a few essential questions you should ask yourself. Depending on what type of updates you have in mind, you’ll want to ensure they’ll make an impact toward reaching your goals. That’s why it’s important to analyze your website’s performance and ability to bring in traffic and leads…

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Beginner’s Guide to Adwords Optimization

By | Marketing |

When you are ready to set up an Adwords campaign to start promoting your product or service, it’s wise to understand the big picture of how Adwords works and the different levels within a campaign to optimize. Keep reading below to access the beginner’s guide to Adwords optimization. Adwords Campaign Setup The top level of Adwords organization is setting up…

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