In just the last two years, we’ve seen a lot of changes. The way we work, shop, travel, learn, and even the way we eat has changed in some way. This also means that the way we buy—and decide what to buy—has changed. Looking forward and examining emerging trends can help digital marketers and businesses connect with customers better. We’ve…
Search engine optimization (SEO) makes your site easy to find when users make a relevant search. One of the biggest factors is the content on your site. In some cases, you may want to improve SEO, but you can’t rewrite a page’s content. The good news is, there are ways to improve your SEO without rewriting your website content. The…
Just about anyone who’s surfed the net has seen a pop-up ad. Pop-up ads, also called interstitial ads, are great tools for marketers, but generally less enjoyable for consumers. So how can marketers and business owners create pop-up ads that actually work? Let’s take a look at best practices for pop-ups. Best Practices for Pop-Ups Why Use Pop-Ups? First of…
Google Analytics is changing. The transition from Universal Google Analytics, which you’re probably using unless your website was built in the last two years, to Google Analytics 4 means business owners and marketers will get more capabilities, but they’ll need to make some changes as well. Here’s what business owners need to know about moving to Google Analytics 4. What…
The content of your website plays a big role in how your site appears on search engines, and whether users can find your site or not. A content audit helps you take a closer look at your content in an organized way. You can see which pages could benefit from search engine optimization strategies (SEO), which pages need new content…
Most customers need some type of proof that a product, service, or experience works before they’re willing to buy it. Testimonials or reviews from other customers are some of the most effective types of proof. This is called social proof. Gathering and utilizing social proof is especially important in digital marketing. Let’s take a look at six ways to use…
The majority of online searches are now made on a mobile device. This number will only increase as more and more people around the world get online using a mobile device. It’s more important than ever that your website is now mobile-friendly. If you’ve taken a look at your site on your smartphone or another device, and you’ve found it…
When many big events moved online in the wake of the COVID-19 pandemic, many organizers and attendees found themselves navigating virtual conferences for the first time. Some may have enjoyed the benefits of an online event and may want to keep an online component in the future. Promoting an online event can present unique challenges, however. Let’s take a look…