Depending on your industry, the average email open rate should be around 24% and your email click rate should be around 4%. Are you falling short of these average numbers? Email marketing has rapidly evolved, and in order to have an effective email marketing strategy, marketers must look at their email strategy periodically and make changes. To resonate with your…
Potential leads want to interact with website content that gives them value, and at times putting something in writing just doesn’t cut it. Some of the most valuable features that you can provide potential leads are interactive website features. These features can create instant value for your lead and place you as an industry leader keeping potential leads coming back…
User-generated content is one of the most powerful ways to generate social proof for your brand. Using your customers as a resource can help you build content that you know your target audience can relate to. User-generated content comes in multiple forms, here’s a breakdown of what user-generated content looks like and different ways to cultivate it for your marketing…
When promoting your business or running a campaign, using Google search ads can help you bring in targeted leads. Search ads have become more sophisticated over time, and allow you to set up unique targeting and bidding methods to help you shape who sees your ads, when they see them and where. One way to enhance your AdWords performance and…
As the social media landscape evolves over time, it becomes increasingly difficult for businesses to keep up. Because of this, social media sites that were once a crucial piece of the puzzle are no longer effective at engaging potential customers in the same way. That’s why it’s important to always evolve your social media marketing strategy to keep relevant and…
When tracking the success of your website, it’s important to understand what website metrics to track each month for comparison. In order to improve your website to increase website traffic, leads and sales over time, focus on moving these website metrics in a positive direction. 10 Website Metrics to Track to Improve Your Website Here are a few key website…
Did you know that Google recently updated it’s algorithm to penalize websites that use interstitial ads? Interstitial ads, also know as pop ups, are commonly used on websites to promote marketing content or as paid advertisements throughout the site. In an effort to improve mobile search experience, Google has made changes over time to incentivize websites to work on their…
Creating quality marketing content for your website doesn’t have to be difficult. Even those who lack creativity can create beautiful Ebooks to be shared on their website and social media pages. Ebooks are an easy and digestible piece of content that allows you to increase traffic to your website, influence potential customers and increase leads over time. One method for…
Companies in a wide variety of industries have been rapidly changing their outlook on the relationship between marketing and sales. Traditional sales efforts, like outbound cold calls, are no longer as effective as they used to be. Instead companies are turning to marketing automation to bridge the departmental gap and generate more qualified leads. Taking a look at marketing automation…