Internet Marketing

Enlighten is our online email newsletter and campaign management tool. It's the easiest way to continuously stay in touch with your customers.  A weekly, monthly, or quarterly newsletter can dramatically increase customer retention and provide opportunities for up-sells and new business. Watch a video and see it in action!

Web Ascender has relationships with the big three in paid Internet placement services: Google, Yahoo!, and MSN.

After you purchase a website with us you can opt for various monthly marketing packages to promote your website. You will need to decide where you would like your ads to appear (Google, Yahoo, MSN) along with your desired monthly advertising budget.  It also helps to give us an idea of what you think people might be searching for to find services/products that you offer.

After you have provided us with the necessary information, we will make sure that your ads show up in the sponsored section of your chosen search companies. The best part is…you only pay for visitors that actually click on your ad!  You will receive traffic to your site on your chosen keywords until your monthly budget has been consumed. Web Ascender will send you weekly reports on how your keywords have been performing and the amount of traffic you have received from each one.

Online directory listings are managed by companies like Yahoo! in order to organize websites on the Internet into categories (much like the Yellow Pages).  Having your site listed in one or more of these online directories is a great way to increase traffic to your website and provides another way for customers to find you on the Internet.

Using Internet directories is also an effective method of increasing quality incoming links to your website, which is a key factor in determining the position of your website in search results. As part of this service, your website will be submitted to the Yahoo! directory as well as 20 additional online directories. We will also submit your website to all of the major search engines (Google, Yahoo!, MSN, Ask, etc) for indexing.

All of our programs are designed to be "Search Engine" friendly, SEO is a very common buzzword but it boils down to a few significant factors:

1. Write unique content for your web site. "Content is King" mentality
2. Think about what users will be typing into Google for your article to show up. Make sure those keywords are on that page and in your titles
3. Get websites that have a high PageRank to link to your website. There are services you can subscribe to in order to get 1,000’s of links but they are all poor quality and could easily hurt your own PageRank. Having 20 good websites link to you is far better then 1,000 bad sites.

The bottom line is: write good content. If the content of your website is exceptional and unique then the search engines will reward you for that.