When it comes to internet marketing, are you...

  • Tracking and testing everything you do?
  • Measuring results from traffic to prospects to qualified leads and customers?
  • Using the data to make informed marketing decisions?

If the answer is no, you’re losing money, losing customers, and losing to your competition. You’re missing out on the resources available for smarter, more efficient marketing that is best received by consumers in the digital age.

Internet Marketing BlueprintInternet Marketing Services

We partner with growth-driven companies who are serious about investing in the future of their business and the digital infrastructure to get them there.

This means laying the foundation for things like blogging, lead generation, and marketing automation, then putting together an ongoing strategy for driving the right traffic, converting them into leads, and nurturing them into customers.

How do we do it?

Digital Marketing StrategyDigital Marketing Strategy

We start out with in-depth conversations and research to clearly understand your business, audience and competitors.

From there, we create buyer personas of your ideal customer, map out their journey to purchase, and identify the content and resources necessary to attract them and move them through the buying process.

Based on this, we develop a long-term digital marketing strategy that effectively communicates your brand, attracts the right consumers and contributes to your overall business goals.

Inbound Marketing CampaignInbound Marketing Campaigns

Once the strategy has been established, it’s implementation time. Based on your business goals, your digital marketing strategy will establish a timeline for launching regular inbound marketing campaigns to achieve them.

Each inbound marketing campaign will target a specific buyer persona outlined in your digital marketing strategy. The campaign is where we actually create, publish and promote the content, lead magnets, landing pages and workflows to improve keyword rankings, increase website traffic, capture leads.

Internet Marketing StrategyIterative Improvement

Internet marketing is not a one-time event. With every campaign, there is a wealth of data and information that can be used to optimize existing content and processes as well as future campaigns.

We partner with our internet marketing clients over the long-term, allowing us to continually improve digital marketing efforts, search engine optimization, content strategy and our understanding of your business.

Iterative improvement means always analyzing what your your best leads look like, where they are coming from, and how they are converting so you can build on what you’ve learned in achieving your next goal, launching your next campaign, and ensuring you get the most out of every marketing dollar you spend.

What is Inbound Marketing?

Want to learn more about inbound marketing? We've put together a recorded webinar of everything you need to know to take advantage of inbound marketing for your business.

Access Inbound 101 Webinar Instantly »

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