Send an email newsletter

Email newsletters are the most cost-effective way to build and manage customer relationships.  Enlighten allows you to send product announcements and other vital communications quickly, easily, and reliably.

Detailed reports show you how many recipients opened and clicked on each message, including click-through and bounce rates, along with other important statistics.  The system also provides an easy way for customers to subscribe (opt-in) and unsubscribe (opt-out) of your newsletters, as required by recent spam legislation (CAN-SPAM Act) in the United States

Reports

• How many customers actually opened my email?
• How many customers clicked on a link in my email?
• How many customers unsubscribed?
• Do I have a lot of invalid email addresses in my campaign list?

Manage Contact Lists

• Create sign-up/opt-in forms in minutes
• Import existing email lists
• Automatically subscribe and unsubscribe contacts
• Segment customers based on interests and demographics

Create Campaigns

• Deliver email using HTML, plain text, or multipart messages
• Subscribe/unsubscribe links automatically included in each message
• Upload and store your images inside Enlighten
• Create rich HTML emails with ease using the HTML editing tool

Send and Track

• Built-in CAN-SPAM compliance
• Target emails based on demographics, or custom questions
• Email are automatically personalized for the recipient
• Preview your emails by sending test messages to yourself only
• Schedule date/time to send your email messages
• Automatically track and flag invalid e-mail addresses
• Bounce management
• Real-time click tracking reports for each link in your message
• View detailed reports online or export to spreadsheet format
• View complaints, if any, for your email campaigns

Advanced Features

• Unlimited list and database fields
• Demographic reporting and analysis
• Complex querying using nested AND/OR
• Private identifier (IP Address) for your company's email campaigns