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Originally we did a website for MSU BEST Action Inventory, but MSU BEST is the marketing site for the BAI application. MSU BEST is an experimental program dedicated to empowering graduate student trainees to develop professional skills and experiences. Most of the trainees are Post-Doc, Ph.D. students, or graduate students.

We built the responsive Wordpress site to match Michigan State University’s brand guidelines, since the website is for a university program. We gave the client some examples of photos to use on the website, and they did an amazing job recreating those photos with real MSU BEST students. Some students even responded with how much of an honor it was to be on the website. It was really rewarding all around.

Since the website is associated with the MSU BEST Action Inventory, we had to find a way to pull in the events from BAI. So we added a custom iCal feed that pulls event information onto the BEST website from BAI. There are also custom post types for the trainees and the faculty. This allows the students to be featured on the website, bios, contact information, area of study, and more. It’s also easily updated from a single location and can be switched out based on current year.

MSU BEST

MSU BEST