In 2000 Web Ascender developed ProSeriesGolf.com, a completely customized e-commerce system designed specifically for golf equipment. At the time they had specific needs that could not be met with any of the standard off-the-shelf shopping carts, nor could those systems be designed to the level of professionalism that ProSeriesGolf desired.
ProSeriesGolf.com’s e-commerce store and shopping cart allows them to easily add and update products, as well as define all of the specifications which are important for creating the ideal golf club. The system has a robust administration area where ProSeriesGolf can easily collect the orders, print invoices, print shipping labels, communicate with customers, charge credit cards and analyze where their sales are coming from. ProSeriesGolf.com also utilized Web Ascender’s Internet Marketing Services which have helped them create an electronic email newsletter which is delivered to customers bi-monthly to offer special discounts. Web Ascender has also performed Search Engine Marketing (SEM) and Search Engine Optimization (SEO) for PSG.
Since the original design and development of the website in early 2000, the site has had a few facelifts, and in early 2007 Web Ascender helped re-brand ProSeriesGolf with a new logo and color scheme. Web Ascender is also working with ProSeriesGolf to create a custom line of golf equipment by creating all of the brands and graphics that will appear on their golf heads, shafts and grips.