What is Search Engine Marketing?

Search Engine Marketing or SEM allows you to improve your website’s visibility in search engine results through pay-per-click advertising methods. Have you ever searched for something in Google and seen a list of sponsored search results either...

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Getting Started with Twitter

The first step to building website traffic and growing your business with Twitter is to create your account. In order to do this properly, you will want to identify what you hope to accomplish with your Twitter account so the account you create align...

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10 Facebook Wins for Small Business

Social media, and Facebook in particular, offer an enormous and largely untapped market that most small businesses don’t have the time, the budget or the resources to take advantage of. But developing a successful social media campaign doesn&rs...

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Lansing Somali Bantu Organization Website

Members of the Web Ascender team have been itching to give back to the Lansing community, and we recently had an opportunity to do so in donating a brand new website to a very deserving local organization. Back in July, our team spent the better part...

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How to Keep Up with the Latest Ruby on Rails News

The Rails and Ruby communities are huge and highly active. There is a constant flux of new projects, changes and improvements. As with most technological niches, keeping up with the latest Ruby on Rails news can be pretty intimidating. But if you kno...

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3 Ways to Improve Your Online Presence When it Comes to Web Design

Clear call to action. Keep your visitors engaged. A call to action (CTA) is a set of words, graphics, or buttons that prompt a user to take immediate action or continue on an intended path toward completing your end goal. The most common place you m...

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What is Social Proof?

Have you ever found yourself browsing a website for a product or service in the midst of making a purchase decision when all of a sudden a friend’s Facebook photo pops up on your screen? If so, how did that encounter change your opinion of the ...

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5 Google Search Tricks You Might Not Know About

Google’s search engine is constantly changing, so sometimes it can be difficult to keep up with all the ways to find what you are looking for. Here are five lesser known tricks for searching with Google that might make your life a little easier...

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3 Ways to Integrate Social Media into Your Website

Social media can be a great way of keeping consumers informed about events, promotions, and news related to your business or your industry, but in order to take full advantage of the access to these consumers offered by social media, providing seamle...

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Co-Occurrence and SEO

If there is one reason why business owners, website managers, and internet marketers should make an attempt to keep up with what is happening in the world of search engines, it is the fact that SEO best practices and what is acceptable in the eyes of...

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