How Does Marketing Automation Fit Into My Digital Marketing Strategy?

When I talk to clients about digital marketing strategy, I like to refer to the inbound marketing methodology, because I think it makes it really clear what we need to do and why we need do it. At Web Ascender, anything we do as part of a digital ...

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5 Costly Mistakes to Avoid in Your Marketing Automation

The growth of marketing automation and the development of sophisticated marketing automation tools has allowed businesses to reach and nurture their leads and customers better than ever, ultimately improving marketing ROI. In it’s most simplis...

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5 Steps to Get Started with Marketing Automation

Marketing automation is one of the essential elements of an effective inbound marketing strategy. This tool can walk leads through the buying process and filter leads so that your sales team can focus on the ones that are worth their time. If you're ...

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How to Setup Kiosk Mode & Lock Your iPad to Just One App - Part 2

This post is a follow up to my original post on how you can configure your iPad (or iPhone) to lock the user into a single application. This can be extremely useful if your iPad is used in a public area of your office, or as a kiosk display at a tra...

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4 Examples of Successful Drip Marketing Campaigns

The power of today’s email marketing is derived from the use of what some call drip marketing campaigns or email automation. You build your email marketing campaign one time, and then use it on an ongoing basis to reengage and nurture...

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Email Marketing Glossary of Terms You Should Know

It's always a painful experience when you have to interrupt a conversation or stop reading to just to figure out what a certain word means. Email marketing, like any practice, has specific language that might throw you off. Because of this, we've com...

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CSS Button Tutorial: Simple Steps to Create Click-Worthy Buttons
Many of the sites that you access today incorporate a variety of buttons within its page content. These buttons might be associated with a form, a link, or some other site interaction. Buttons are nothing new but they've come along way since the early days of the world wide web...

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Minimum Steps Required to Keep Your Web Application Running Smoothly

At Web Ascender, we create a slew of websites, mobile applications, design, and marketing initiatives to help promote our clients’ work. A portion of the web applications we create help our customers create solutions that satisfy the needs of t...

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Do Banner Ads Work? 6 Ways to Improve the Effectiveness of Banner Ads

Banner ads have been around since just about the dawn of the internet, and as new tactics like native advertising and inbound marketing have evolved, the question as to whether banner ads still have a place seems increasingly present. To help as you...

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The Future of Web Development 2016

In this post we will briefly examine some of the current and rising technologies, trends and practices in web development. We will attempt to get a sense of the future of web development in general and what problems, tools, technologies and languages...

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