Free Screencast Software Built Right Into Mac OS X

I love creating video training tutorials for my clients. I find them to be very effective at demonstrating features or functionality quickly and effortlessly. If you own a Mac, did you know that you too can create these video without any additional s...

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How to Create Multiple Headers & Footers in WordPress

By default, the WordPress header and footer are typically the same on every page of the site. But what happens when you want to create a landing page with a simplified version of both the header and footer? Or when you want to construct a brand new h...

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What Form Fields to Include on Your Landing Page

Every day we talk to business owners and marketing professionals who want to generate more leads and more sales from their website. This might be a simplified version of the work we do, but perhaps it rings a bell: We work with our clients to develop...

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How to Create Buyer Personas

What are buyer personas, and how can you effectively use them in your inbound marketing strategy? Personas can transform your marketing strategy as you transition from guessing what your customers wants, to understanding the issues they face, and how...

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14 Ways to Improve SEO Without Rewriting Your Website Content

The best place to start with improving Search Engine Optimization (SEO) for your website is typically with content. The more pages you have on your website, the more opportunities you have to rank for more keywords, which means more searchers finding...

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Client Feature: Pure Energy Window Company

Pure Energy Window Company came to Web Ascender wanting a new website and logo to reflect the company’s values, philosophy, and mission, and also wanting to build their online presence, and we provided.

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10 Things to do Weekly to Increase Your Social Media Following

Consistency is essential in maintaining and building a strong social media presence. Your efforts shouldn’t be stop and go. Having your social postings scheduled, in addition to having a set procedure for monitoring your social efforts, will help ensure consistency in your social media presence and encourage engagement from followers while attracting new ones. So where do you start? In order to help you hone in on things you can be doing regularly to build your social following, we’ve put together a list of 10 things to do weekly to grow your following.

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Top 7 Things To Think About When Accepting Online Payments

Online payments are a must-have for any organization or business where money exchanges hands. If your organization is a non-profit or the next Facebook, the chances are pretty high that you need a way to accept online payments.  At Web Ascender...

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Using Friendly Maintenance Pages with Ruby on Rails

At some point in every Rails application's life, you'll need to perform some kind of maintenance or code update that will require taking your application offline for a short period of time. There are methods to achieve zero-downtime deployments, but sometimes it's just easier to take your application offline for 5 minutes during a deployment. Here's the benefits of taking your Ruby on Rails app offline during maintenance and how to do it quickly.

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10 Beautiful Examples of Websites Using Pantone’s Color of the Year

For the first time in it’s 16-year history, the 2016 Pantone Color of the Year is actually two colors – Rose Quarts and Serenity. The soft, pastel hues are a soothing compliment of each other and according to the color authority, “R...

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