Monitoring social media is about more than remaining active on your own social media account. Developing an engaged following requires reaching out to industry influencers and listening and responding to your target audience. There are quite a ... Read More »

Its 2005, and you’ve just wrapped up a sweet website redesign. Business is booming, the flash animations on your homepage are killing it, and you’ve got the freshest design of any of your competitors. As they say, life is good. Now its 2012, and you... Read More »

Lately it seems like people are trying extremely hard to avoid words like “conventional” and “logical” when it comes to building a marketing website, and while standing out might be your goal, you don’t want to do so for the wrong reasons. There is a... Read More »

Google Alerts is a service offered by Google that allows you to monitor internet content and receive updates based on a set of keywords that you determine. When you opt into Google Alerts, Google takes the search phrases that you would like to monito... Read More »

The influence that social media in general has on your search engine rankings has increased significantly over the past year, and in all likelihood will continue to do so for years to come. Currently, the way the most popular social media outlets, in... Read More »

Google AdWords can provide a relatively low cost, high return advertising method if you know how to leverage it properly. But developing a comprehensive strategy and learning to optimize it for success is something that can take a lot of time and ene... Read More »

Four years ago in Beijing, there was no question that social media had its place. But in just four years time, the number of Facebook users has skyrocketed from 100 million to more than 800 million and the number of Twitter users has seen an increase... Read More »

How do you get your brand noticed on YouTube when thousands of videos are uploaded every second? Unfortunately, there is no foolproof recipe for success. But a bit of creativity and a lot of hard work will go a long way in increasing the chances of y... Read More »

Have you ever googled a company or business and seen a map of its location pop up in your search results? Up until last month, this feature was a benefit of verifying your place of business on Google Places. But with Google’s attempt over the past ye... Read More »

The benefits of email marketing campaigns are numerous--you can segment your recipients into highly targeted audiences, you know the people on the receiving end are actually interested in your product or service, and you have access to endless amount... Read More »