Conversion Optimization Tips for Converting More Website Visitors

Welcome to Part 3 of our ongoing Internet Marketing Play of the Month series! Over the past couple of months, we’ve covered Google Analytics basics and improving your onsite SEO using Google Analytics data. While driving traffic to your website...

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5 Simple Ways to Update Your Website for 2014

Design trends on the web are constantly changing and evolving. Websites that were created just a few years ago quickly start to look dated compared to newer ones today. Making a few changes to the aesthetic of your site can make it feel modern and up...

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5 Best Wireframing Tools

I mentioned before that wireframing is one of the most important steps in creating a new website or mobile app design. However, finding the right tools to do that can sometimes be tricky. So I've put together a list of my favorite tools to help...

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HTML5 Video Player for Seamless Cross Browser Experience

HTML5 is quickly becoming the go-to markup language for the web. One of the biggest improvements over it’s predecessor is in the way it manages media, specifically video. This <video> tag provides a simple way to quickly embed video on yo...

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Rails: Tips for Speeding up ActiveRecord Queries

Using ActiveRecord is one of the joys of working with Ruby on Rails. It’s short and sweet—turning what would have been a long-winded SQL statement into a short, human-readable line of Ruby. But if you’re not careful, it’s easy...

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Get the Most Out of MailChimp

In my previous article about website trends, I briefly touched upon software as a service (SaaS) and different third-party services that you can utilize on a website. MailChimp is by far one of our favorite tools that we suggest our clients utilize. ...

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3 Tips for Improving Onsite SEO with Google Analytics

This is Part 2 of our ongoing series to help you make the most of your website as your number one online marketing tool. Last month’s Internet Marketing Play introduced us to Google Analytics and the data available through it. If you missed the...

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Building an Accessible Website

At Web Ascender we strive to build websites that everyone can enjoy. I have outlined some of the key components to building a highly accessible website. By following these guidelines even website visitors with disabilities will be able to enjoy you...

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How to Use Pinterest to Generate Leads for Your Business

Getting started with Pinterest for your business Pinterest is a great way to get brand exposure, attract new audiences and create loyalty with consumers. It’s also becoming an engaging tool that can help drive sales for your business. A Pinter...

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5 Critical Reasons You Need a Company Blog

Blogging has gotten a weird rap over the years, and some people still think it’s just for the outspoken folks, techy people or foodies. In reality, it is a critical and undervalued instrument that will help your business become well liked by Go...

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