What We Can Learn From Arby's Logo History

Re-branding can be an intimidating process for major businesses that have an established consumer base, especially when those changes involve updates to a company’s logo. Despite the risk of distancing loyal customers, many major companies...

Posted in: Design | Read More »

5 Best Websites for Design Inspiration

Like a lot of designers, I sometimes struggle to find inspiration for new projects. Fortunately, there are a lot of tools out there to help designers get inspired. Finding the right go-to site can sometime be a challenge, so I've put together a list ...

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Client Feature: Michigan Virtual University

At Web Ascender, we are privileged to work with a wide range of industries including government, education, service, nonprofits and more. However, we find that there is not much more rewarding than working with a client that has a passion and mission...

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Photoshop: Tips and tricks for working with images that are too small

Finding the perfect image to use for a blog post, newsletter, website design or flyer can pose it's challenges, especially when the images you want to use are too small for your design. Here I've put together some simple tricks you can use to make yo...

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Wordpress Child Themes Explained- Part 1

Have you ever wanted to create your own WordPress theme but didn’t know where to begin? Perhaps you should consider creating a WordPress child theme.   “What’s a child theme?” - You ask. Let me explain.&nb...

Posted in: Development | Read More »

So You Launched a Website, Now What?

Building a website is a huge task, which can often take hundreds of hours dedicated to design, content and development. Once the site launches, the difficult task of keeping the site up-to-date begins. While a bulk of the work may be complete, contin...

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Why Your Website Needs a Responsive Design

A responsive website is the same site, same links, and same content – on every device. The only difference is that it is coded in such a way that it will respond gracefully to whatever size device it is being viewed on. Let’s face it. ...

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Five Ways to Increase Brand Exposure on Social Media

You have probably come to realize just how important it is for your brand to have a presence on social media. However, you may not have found the right recipe for getting people to engage with your brand once you’re there. Today, I’ve out...

Posted in: Marketing | Read More »

Taking a couple days off

2013 was a busy year for Web Ascender, we did 100+ projects, started working with 41 new clients, and launched the first Web Ascender product - PostKudos.com.  As you can imagine this requires a lot of hard work by our team.  Even though we...

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The Importance of Creating a Cohesive Branding Experience

It is important to consider the overall brand when starting up a new business or creating a seamless experience for an existing company. Whether customers are visiting your store front, or browsing your website they should recognize it immediately as...

Posted in: Design | Read More »

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