What is Google Tag Manager: Setting Up Google Analytics & Custom Tracking With GTM

What is Google Tag Manager? Google Tag Manager is a single code that can be placed on a website one time, ideally prior to the launch of your website, that will allow all of your tracking codes and scripts to be managed at any time from the external...

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Strategies for Implementing Remarketing Ads

Few people have an intricate understanding of the ins and outs of remarketing, but most are affected by it everyday in some way, often without realizing it. So what is it, anyway? Remarketing is an effective inbound marketing strategy which empl...

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How to Optimize PDFs for Search Engines and Users

HTML pages are not always better than PDFs. For example, if the main goal is for the user to print something or scroll through a brochure or catalog, PDFs can provide an admirable experience. However, posting an effective PDF to your website can be c...

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SVG 101: The Power of SVG

What is SVG? SVG, or Scalable Vector Graphics, is an XML-based language format supporting two-dimensional graphics. SVG images are comprised of vector-based shapes which are generated by mathematical equations. SVG is nothing new. In fact, SVG was ...

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Testing Rails 4 Apps With RSpec 3: Part II

In this two-part series, I cover testing a Rails application using RSpec and some other popular gems. If you missed Part 1, head over to Testing Rails 4 Apps With RSpec 3: Part I to get caught up first. In Part 2, with the setu...

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Client Feature: Cozy Pet Sitting

Cozy Pet Sitting is an experienced, professional in-home pet sitting company located in Macomb county and the surrounding areas. Cozy Pet Sitting focuses on the needs of their clients and their pets by offering a comfortable in-home pet sitting servi...

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How to Break Out of a Web Design Rut in 2015

You’ve been designing websites so long that sitting down at your desk and creating a mockup is cake. You open your 960 Grid, place the logo in the upper left-hand corner, add your navigation next to it, and place a full width photo just below t...

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5 Free Stock Photography Sites for Commercial & Personal Use

If you’ve been surfing the web or looking for current web trends then you probably noticed that large engaging photography has become a prominent trend in more recent website design. But finding compelling photos that are high resolution a...

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5 SEO WordPress Plugins to Improve Search Rankings

So you have a great WordPress site, but no one is visiting. Now what? There are many exceptional WordPress plugins available to boost your SEO to bring more traffic to your site and generate more leads. I’ve listed out a couple of plugins that ...

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4 Ways to Make Your 404 Page a Success

If you don’t already know, a 404 or Not Found error message is a HTTP standard response code indicating that the user was able to communicate with your website server, but the server could not find the page requested. A user can come across a 4...

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