How to Start a Business Blog

When it comes to blogs, we’ve been seeing explosive growth rates. It makes sense; blogs are an incredibly effective marketing tool for generating sales leads and web traffic, especially when used properly. Many businesses are capitalizing on the advantages and benefits offered in maintaining a business blog, and you should too. 

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SEO for Blogging: 8 Best Practices

A company blog is among the best tools, if not the best tool, for increasing website traffic. Every new blog post you publish is a new page on your website, and with the right attention to search engines, it’s a new keyword you can rank for in ...

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How Inbound Marketing Can Help Fill Your Sales Funnel

Inbound marketing is a method of creating quality content to attract and appeal to buyers at every stage of the buyer’s journey and to nurture them through that process into becoming a customer and repeat customer or brand ambassador. The goal ...

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How to Use Photoshop Blending Modes in Web Design with CSS3 Mix-Blend-Mode

Few things bring more frustration to a web designer than creating a design in Photoshop and not being able to translate it to the web. If you’re like me, you probably find yourself using Photoshop blending modes on images and text to create stu...

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How to Turn Leads into Customers Using Marketing Automation

Do you have a great list of leads, but not sure how to convert them to customers? If so, keep reading. Here at Web Ascender we use Hubspot for our marketing automation, but there are a plethora of other tools you can use to kickstart your marketing a...

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How to Implement Dynamic Themes for Titanium Alloy Mobile Applications

We’ve been using the Appcelerator Titanium mobile framework for years now (from v1.0 all the way to 5.2.0 as of this writing), and it has served us well for apps both large and small. However, we encountered a new challenge recently in one of ...

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Free Screencast Software Built Right Into Mac OS X

I love creating video training tutorials for my clients. I find them to be very effective at demonstrating features or functionality quickly and effortlessly. If you own a Mac, did you know that you too can create these video without any additional s...

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How to Create Multiple Headers & Footers in WordPress

By default, the WordPress header and footer are typically the same on every page of the site. But what happens when you want to create a landing page with a simplified version of both the header and footer? Or when you want to construct a brand new h...

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What Form Fields to Include on Your Landing Page

Every day we talk to business owners and marketing professionals who want to generate more leads and more sales from their website. This might be a simplified version of the work we do, but perhaps it rings a bell: We work with our clients to develop...

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How to Create Buyer Personas

What are buyer personas, and how can you effectively use them in your inbound marketing strategy? Personas can transform your marketing strategy as you transition from guessing what your customers wants, to understanding the issues they face, and how...

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