Working with Bits and Bytes in Ruby

For one of our projects at Web Ascender we’ve had the interesting challenge of communicating with low-level hardware from our high-level Ruby on Rails application. The application needed to read binary data from UDP packets, convert the data to Ruby numbers, dates and strings, and then send a response. While one might normally reach for a more low-level language like C or C++ for this, we were pleasantly surprised with the wide array of built-in tools Ruby provides for working with bits and binary data. Here I cover working with different bases, bitwise and shift operators, and packing and unpacking binary data.

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How to Ensure a Successful Website Launch

Creating and launching a website can take months of work and effort. With many sites, the end of the project is the toughest part. The fine details that lead to launching a website will separate your website from the rest. At Web Ascender, we have a ...

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Updating Your Logo For 2014

We recently published an article about Arby’s recent logo modifications and the revisions they went through to get to their new 2014 logo. As times change and styles evolve, logo alterations become a necessary step for businesses that want to s...

Posted in: Design | Read More »

Internet Marketing Play of the Month: Getting Started with Analytics

Looking for 3 Tips for Improving Onsite SEO with Google Analytics? Read it Now » Your website is your number one online marketing tool. It’s the home of your business on the internet and maybe even the only place your business exists...

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Why You Shouldn't Use Stock Photos on Your Business Website

Let's be honest, you can most likely find a stock photo of some kind on every website out there today. These are the photos that are taken by professional photographers and contain professional models. The problem with these is that they rarely conve...

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2014 Final Four of Online Marketing

Just like this years nail-biting March Madness tournament, I've seen a few surprises and underdogs make their way up the scale of importance for online marketing. As always, "components" such as onsite optimization, PCC advertising, inbound mark...

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Better Email Marketing With Email Drip Campaigns

When you subscribe to a service or create an account on a website, you expect to receive a notification that your account has been created or your submission received. You also would expect to receive a word or two about what your next steps are or w...

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Wordpress Plugin: WYSIWYG Editor

WordPress provides a handful of great out-of-the-box widgets for you to use on your website. These widgets allow you to add new features and content directly into any available sidebar, giving you more power to create a unique, custom look. If you&r...

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Setting up Jenkins for GitHub, Rails & Rspec

During the development process, it is important to run your web application's test suite often to avoid any unforeseen issues and to make sure that everything is running smoothly. However, it can be hard to always remember to run the tests ...

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So You Launched a Website, Now What? Part 2

Step one after launching your website is keeping your design, content and features up to date. Step two is making sure that your website stays "healthy." As technology and users become more advanced, it is crucial to routinely upgrade your website to...

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