Design Inspiration: Background Videos

Right now big is the new better in web design: big images, big fonts, big effects. Not only are videos a great way to create a different kind of visual effect, but they also encourage users to stay glued to the screen. As a result, many website desig...

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3 UI Wins for Conversion Optimization

Even a website that looks great, ranks well in search engines, and attracts high amounts of traffic may not necessarily provide you with the sales or leads that you would like to see. And even if your website does meet expectations, there is always r...

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Increase in Google Analytics Keyword “Not Provided” Explained

Google Analytics is a great, free tool for reviewing your website statistics, uncovering where your visitors are coming from, and examining what people are doing on your site. If you don’t use Google Analytics now, you should, and if you don&rs...

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What is Search Engine Marketing?

Search Engine Marketing or SEM allows you to improve your website’s visibility in search engine results through pay-per-click advertising methods. Have you ever searched for something in Google and seen a list of sponsored search results either...

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Getting Started with Twitter

The first step to building website traffic and growing your business with Twitter is to create your account. In order to do this properly, you will want to identify what you hope to accomplish with your Twitter account so the account you create align...

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10 Facebook Wins for Small Business

Social media, and Facebook in particular, offer an enormous and largely untapped market that most small businesses don’t have the time, the budget or the resources to take advantage of. But developing a successful social media campaign doesn&rs...

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Lansing Somali Bantu Organization Website

Members of the Web Ascender team have been itching to give back to the Lansing community, and we recently had an opportunity to do so in donating a brand new website to a very deserving local organization. Back in July, our team spent the better part...

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How to Keep Up with the Latest Ruby on Rails News

The Rails and Ruby communities are huge and highly active. There is a constant flux of new projects, changes and improvements. As with most technological niches, keeping up with the latest Ruby on Rails news can be pretty intimidating. But if you kno...

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3 Ways to Improve Your Online Presence When it Comes to Web Design

Clear call to action. Keep your visitors engaged. A call to action (CTA) is a set of words, graphics, or buttons that prompt a user to take immediate action or continue on an intended path toward completing your end goal. The most common place you m...

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What is Social Proof?

Have you ever found yourself browsing a website for a product or service in the midst of making a purchase decision when all of a sudden a friend’s Facebook photo pops up on your screen? If so, how did that encounter change your opinion of the ...

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