Typography Basics: Sans Serif Type

Recently, we took a look at the history of serif type and how it’s currently being used in print and web. Today, we’re going to examine serif’s counterpart – the sans serif. If serifs are the small strokes attached at the end ...

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How to Setup Kiosk Mode & Lock Your iPad to Just One App

Apple’s iPad Tablets are perfect devices for showcasing your product or service offerings in a fun and interactive manner to prospective customers. It can be integrated into your conference booth display or mounted in a kiosk in your office en...

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Design Inspiration: Parallax scrolling

At one point in time, it was important to keep all website content above the fold. If it didn’t fit on the screen then it went to a new page. But with any trend, eventually it drowns and new trends emerge. Now, designers are not afraid of long...

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Typography Basics: Serif Type

Today I’m excited to announce Web Ascender is starting a mini-series examining the fundamentals of type. We’ll take a look at the need-to-know basics, terminology, and best practices when it comes to using type both in print and web. We&r...

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Carving Pumpkins at Web Ascender Headquarters

Did you know that Web Ascender is a Google Partner? Our internet marketing department has put a lot of time in learning the ins and outs of Google Products such as AdWords and Analytics, allowing us to help our clients make the most of their websites...

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Client Feature: Michigan Academy of Family Physicians

The Michigan Academy of Family Physicians is the state’s largest specialty physician association. They needed a website overhaul that would present them as the prestigious organization they are while providing the custom features required to me...

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Design Inspiration: Background Videos

Right now big is the new better in web design: big images, big fonts, big effects. Not only are videos a great way to create a different kind of visual effect, but they also encourage users to stay glued to the screen. As a result, many website desig...

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3 UI Wins for Conversion Optimization

Even a website that looks great, ranks well in search engines, and attracts high amounts of traffic may not necessarily provide you with the sales or leads that you would like to see. And even if your website does meet expectations, there is always r...

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Increase in Google Analytics Keyword “Not Provided” Explained

Google Analytics is a great, free tool for reviewing your website statistics, uncovering where your visitors are coming from, and examining what people are doing on your site. If you don’t use Google Analytics now, you should, and if you don&rs...

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What is Search Engine Marketing?

Search Engine Marketing or SEM allows you to improve your website’s visibility in search engine results through pay-per-click advertising methods. Have you ever searched for something in Google and seen a list of sponsored search results either...

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