Effective Uses for Google Alerts

Google Alerts is a service offered by Google that allows you to monitor internet content and receive updates based on a set of keywords that you determine. When you opt into Google Alerts, Google takes the search phrases that you would like to monito...

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How to Improve Your SEO with Google+

The influence that social media in general has on your search engine rankings has increased significantly over the past year, and in all likelihood will continue to do so for years to come. Currently, the way the most popular social media outlets, in...

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4 Ways to Improve Your AdWords Strategy

Google AdWords can provide a relatively low cost, high return advertising method if you know how to leverage it properly. But developing a comprehensive strategy and learning to optimize it for success is something that can take a lot of time and ene...

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3 Lessons to Learn from the Olympics About Social Media Marketing

Four years ago in Beijing, there was no question that social media had its place. But in just four years time, the number of Facebook users has skyrocketed from 100 million to more than 800 million and the number of Twitter users has seen an increase...

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6 Tips for Marketing with YouTube

How do you get your brand noticed on YouTube when thousands of videos are uploaded every second? Unfortunately, there is no foolproof recipe for success. But a bit of creativity and a lot of hard work will go a long way in increasing the chances of y...

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Google+ Local: The New Google Places

Have you ever googled a company or business and seen a map of its location pop up in your search results? Up until last month, this feature was a benefit of verifying your place of business on Google Places. But with Google’s attempt over the p...

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4 Ways to Create More Engaging Email Marketing Campaigns

The benefits of email marketing campaigns are numerous--you can segment your recipients into highly targeted audiences, you know the people on the receiving end are actually interested in your product or service, and you have access to endless amount...

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Optimizing Blog Posts for SEO

Your blog can be a powerful tool for improving your website’s search engine visibility when leveraged properly, but if you aren’t familiar with search engine optimization, getting the most out of your blog can be a challenge. This step by...

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How to Track Social Media ROI with Google Analytics

The popularity of established social networks such as Facebook and LinkedIn as well as the rapid growth of newer platforms such as Pinterest and Google+ makes it hard for businesses to find a reason not to get involved in the ever expanding social me...

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Web Design and Color Psychology

The emotional impact that color can have is evident in everything from the clothes we wear to the cars we drive. A yellow room may cause you to feel anxious while a blue one might leave you feeling calm or relaxed. When it comes to the branding of y...

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