The popularity of established social networks such as Facebook and LinkedIn as well as the rapid growth of newer platforms such as Pinterest and Google+ makes it hard for businesses to find a reason not to get involved in the ever expanding social me...

The emotional impact that color can have is evident in everything from the clothes we wear to the cars we drive. A yellow room may cause you to feel anxious while a blue one might leave you feeling calm or relaxed. When it comes to the branding of y...

This Friday, March 30th, Facebook is making Timeline mandatory for all business pages. If you haven't updated your Timeline by now, you have probably at least seen a glimpse of how different it is from the old Facebook business pages. Although many o...

Search Engine Optimization can be pretty overwhelming if you don't have any SEO experience. Here are 5 ways that you can dig into your website's SEO if you don't know where to start. Update Your Page Titles The <title> tag of a website is wha...

By now it's pretty clear that Google has far surpassed the mere search engine that it once was. But with so many tools, it becomes hard to stay on top of everything Google offers. A few months ago, Google revamped its offerings for marketers and adve...

Introduced last summer, Pinterest is a budding social network and perhaps among the most memorable start-ups of the past year. If you have yet to check it out for yourself, it essentially lets you create categories or “boards” that you then fill with...

Earlier this month, Google made a pretty major update to its search engine results. You may have noticed something different when you were logged into Gmail, but what exactly has changed? It’s something that Google is calling Search plus Your World,...

Google Analytics has so much to offer that trying to get the most out of it can be pretty overwhelming. With so many options and so much data, it can be easy to overlook and miss out on some of its greatest resources. One tool that’s relatively new ...

Earlier this month, Twitter introduced Fly, its latest version. Fly includes a new web interface as well as updates to the Twitter mobile application and TweetDeck. So what’s changed? The Layout The new Twitter introduces a layout in which your Twe...

Obtaining high quality links to your website is vital to search engine optimization. Here are ten ideas for finding the links that will ensure your link building campaign is successful. Write guest blog posts – there are quality blogs that exi...

Earlier this month, Google introduced its addition of the long awaited Google+ Pages to its budding social network. By expanding the ability to connect strictly with other people to connecting directly with local and global businesses, Google+ is bui...

While the idea of having your personal life story on a single page for the whole world to see may seem a bit invasive, the ability to create such a story about your brand may mean a lot for your business. The new Facebook Timeline was created to prev...

What is LinkedIn? The great thing about LinkedIn is that it’s one of the easiest social networking sites for anyone to use. Because it requires very little knowledge of social media, it can be a great marketing tool with much less of a time commitme...

If you aren’t already using Google Analytics for your website, you’re missing out on a lot of potentially game changing information. By simply adding some code to your website, Google Analytics will track each visitor that comes to your site, where t...

As the business of social media is built upon the idea of instantaneous news and updates, it comes as little surprise that the news specific to social media itself never seems to stop. Unfortunately, this makes it impossible to keep up with the ne...

If you’re on top of your marketing efforts when it comes to the internet, you likely have active business pages on Facebook, Twitter, and perhaps a few other social networking sites, but with the buzz surrounding Google +1, you may find yourself wond...

The evolution of fonts in web design has been a slow and steady one. In the early days of the internet there was Courier, then Times New Roman, followed by Arial and Verdana. For years, the list of “safe” fonts available to web designers was less tha...

Before you even start thinking about writing content for the web, be sure you know what you are trying to get out of it. Do you want to persuade customers to buy your product? Would you like to convince visitors of why you are better than the competi...

Perhaps the biggest reason for Google’s overwhelming popularity relates to its accessibility. While the search engine that has come to dominate its market is both easy to find and easy to use, using Google well is something that can only be accomplis...

If you aren’t writing great headlines, why write? Perhaps the most important part of any blog post is the headline. Your headline should do more than reiterate word for word the mundane content of your post. If you want me to read your article, you ...

With the recent introduction of Facebook’s new and improved social plugin Comments Box, third party websites can not only add Facebook comments to their website, but they also have the option to sync comments directly to user Facebook pages...

The Like button is one of the most popular ways to integrate Facebook into your site. It is thankfully one of the easiest as well. From personal blogs to corporate websites, the Like button can act as a personal gateway between your site an...

If you haven’t heard, there is a new marketing phenomenon and it looks something like this: Known as a QR code, short for Quick Response, the image seen above is a barcode that can be read by mobile devices. The codes can store a variety of inform...

3 Must have photo applications for your iPhone. TiltShiftGen $.99 allows you to apply some create retro features to your photos. Change the brightness, saturation, and contrast Add a radial or linear blur Add ...

A handful of tips to help you improve your Facebook use with friends, family and co-workers.

Follow these steps to create the perfect website landing page.

Web Ascender finishes first place in our summer kickball league!

Facebook recently launched the concept of @mentions for status updates.

Having trouble dealing with reading text in the FCK Editor or Link Gallery? Learn two simple tricks to solve the problem with CSS.

Photos can make or break a website, in more ways than one. Great photos can grab attention and improve the appeal of your site.

The daily stand up is a meeting held each day to ensure each member of a team is on the “same page” of a project.

New browsers come out all the time. Is there any reason to download the latest version?  You may be comfortable with your old browser, but new versions will speed up your browsing capability.

The majority of websites you come across today feature layouts that have a fixed width for content that fits in two, three, or even four columns and

Next to your skill set, the most important thing about developing for the web is the tools...

DotNetNuke is a great platform for managing a website.  It’s easy to add new pages, add new modules of functionality...

Agile is individuals and interactions over process and tools, customer collaboration over...

It has taken awhile for me to ‘get’ Twitter.  I have had an account for almost a year now but I did not dive in until a couple months ago...