Content marketing is a powerful tool to gain your audience’s attention, and turn them into customers. With the right content, you can show your potential customers the quality of your business, services, and products, while also helping them solve a problem. For this strategy to be effective, it’s important to organize your content in a way that makes sense with…
Have you thought about reworking or refreshing your website, but you aren’t sure if it’s time? Maybe you’re wondering what your website refresh or rework should do, or you don’t have concrete goals in mind. Let’s take a look at a few reasons why you might rework your website, and what results you might achieve. When Should You Rework Your…
Generative AI models like ChatGPT are able to answer questions and provide information much faster than it would take a person to read through search results and gather their own conclusions. Does this mean AI will replace search engines? Are we at the beginning of a shift in how we use the internet? Let’s see how AI is poised to…
When looking for a store, restaurant, service or product, most customers turn to Google at some point in their search. Google reviews are a compass for many customers, showing them which businesses have provided positive experiences, and which haven’t. If your business doesn’t have many Google reviews, or your overall rating isn’t where you’d like it to be, customers might…
Forms are an important part of your lead-generating strategy. When building forms in digital marketing, it can also be difficult to strike the right balance between information-gathering and simplicity. Let’s take a look at some form templates and tips to build a better form to increase submission rates. 7 Ways to Build Better Forms and Raise Conversion Rates 1. Assess…
Updating your content can be an easy and effective way to get more traffic, and get more value from what you’ve already created. Every year, it’s a good idea to take a look at your content, see what content has lost traffic, and consider refreshing it. For many businesses, blog posts are an important part of organic traffic generation. With…
As many as 50% of leads aren’t ready to buy when they first inquire about your business, product or service. This makes lead nurturing and understanding sales funnel stages essential to sales conversion. With content to lead customers through each stage—Tofu or top of the funnel, Mofu or middle of the funnel, and Bofu or bottom of the funnel—web visitors…
Landing pages are a critical part of selling products, getting subscriptions, and,ultimately, attracting customers’ attention online. Perfecting your landing pages can mean outperforming competitors, and maximizing conversions and sales. Your landing page copy is a key part of this. Let’s explore some strategies for optimizing persuasive copywriting for landing pages. 8 Persuasive Copywriting Strategies for Better Landing Pages First, what…
Your landing page is often the first page that potential customers see. It’s the first impression that can make or break a conversion. If you want to ensure that your landing page is maximizing its potential, A/B testing is the key. In this guide, we’ll explore A/B testing techniques that will help you fine-tune your landing page for ultimate success….
If you’ve consistently produced content over the past several years, you probably have some content that doesn’t get as much traffic or attention as it used to. Often, this content is useful, informative, and high-quality, but it doesn’t get the interest that it deserves. You may be wondering if you should retire this content, or if it still has value….
