The emotional impact that color can have is evident in everything from the clothes we wear to the cars we drive. A yellow room may cause you to feel anxious while a blue one might leave you feeling calm or relaxed.
When it comes to the branding of your business, it is crucial that you consider the emotions that are packed into the designs of your logo, your marketing materials, and your website in terms of how your clients will react to them. Defined as how color impacts moods, feelings and behaviors, color psychology helps to explain this phenomenon.
When you begin the process of designing or redesigning your website, it is important that you consider the implications of your color scheme on the users of your website. Below is a breakdown of warm and cool colors as well as an analysis of how we react to them.
Warm colors can be found in the red area of the color spectrum and include red, yellow, and orange. Depending on the color and how it is portrayed, the emotions evoked by warm colors can range from warmth and comfort to anger and malice.
Red is often thought to produce the strongest emotional response in that it is symbolic of intense positive emotions such as love and passion yet it also has the power to evoke negative feelings of hostility and rage. In web design, red is often used most effectively as an accent color because of its intensity.
Orange is often thought of as an energetic and youthful color. It has the ability to evoke excitement and cheer, but it also creates a sense of warmth. Because orange is such a loud color, it also has a tendency to take away from colors that it is paired with. Orange is often used most effectively on the web when it is targeted at a younger audience.
Yellow can evoke the same cheery and youthful emotions that are produced by the color orange in some ways. However, yellow is also seen as the color of sickness. Too much yellow can be straining to the eye, but in just the right amount, it is the best color for grabbing the attention of users. Using yellow to highlight a call to action is often an effective way to incorporate a point of interest on your webpage.
Cool colors can be found on the blue side of the color spectrum and include blue, purple, and green. These colors create often feelings of calmness and relaxation, but they can also be associated with sad or indifferent emotions.
Green is often thought to be the most pleasant color for visual receptors. It has the ability to create feelings of peacefulness, growth, and luck. It also symbolizes nature which can help it to relieve stress. In website design, green is used to create a sense of balance and harmony as well as stability.
Blue is a color of peace and serenity. It evokes emotions of calmness as well as confidence and credibility. It can be an effective color choice for financial institutions or law firms in that it may help to instill feelings of trust in potential clients.
Purple is the most spiritual color, but it is also seen as a symbol of royalty. Because purple does not often occur naturally in nature, it can appear to be exotic or artificial. In website design, it is often used to create feelings of luxury and wealth, but it can also be used to evoke feelings of freshness and romance.