Search Engine Optimization can be pretty overwhelming if you don't have any SEO experience. Here are 5 ways that you can dig into your website's SEO if you don't know where to start.
Update Your Page Titles
The <title> tag of a website is what appears in the title bar of a browser when you are viewing a webpage. This is arguably the most important aspect of any webpage when it comes to Search Engine Optimization, which is why updating your page titles is such an easy and effective way of improving your website’s SEO. Your page titles should be different on every page of your website and incorporate the specific keywords that a given page is targeting. Be sure that the keywords you use in your page titles also appear in the content on that page, and keep your titles under 60 characters.
Get Rid of Repetitive Content
Search engines are able to determine the context of your website based upon a number of factors, the most important of which is the content of your web pages. If there is not enough unique content on each page, Google may penalize you for having duplicate content. This ends up diluting the content that you do have, and can have an adverse effect on your website’s SEO. By getting rid of any content that shows up on every page, you give search engines a better idea of the content that is both important and relevant.
Add a Blog
The more often you update the content on your website, the more often search engines will have a reason to come back and index your content. By adding a blog to your website you create a convenient location to post company news or industry tips. In updating your blog regularly, you keep your content fresh. Not only does this give search engines a reason to come back to your site, but it will probably create more traffic from real people as well.
Optimize Your Images
Because search engines cannot index images the same way they can text, it is important to give them as much help as possible when it comes to determining how your images compliment your content. There are two main ways that search engines get information about your images. The first is through the file name of the image. If the URL of your image looks something like “DSC23940.jpg,” it gives search engines zero idea of what the image actually is. By naming your images with your keywords, search engines can better understand what your images are. The other way search engines get information about your images is through alternate text, or alt text. This is what would appear in place of the image if it is not loading properly and what would be read by a screen reader if someone were listening to the content of your webpage. The alt text goes inside of the image tag, as seen in the following example:
<img src=”/keyword-here.jpg” alt=”Keyword Here” title=”Keyword Here” />.
Add Footer Links
Because links are such a heavily weighted aspect of SEO, it is important to maintain strong cross-linking between the pages of your website. Adding links to the footer of your website is a quick and easy way to create a significant number of inlinks to every page on your site. You can further the effectiveness of this by including keywords in the anchor text of the links as well as by including a title attribute.