Google for Advertisers offers countless tools for every aspect of internet marketing. The Insights section of Google for Advertisers is the perfect place to explore your marketing options and develop the plan that is right for you. Below is an outline of some tools with the most potential and ideas for using them to grow your online presence.

Insights for Search

Google Insights for Search allows you observe changes in search patterns by time period and location as well as niche categories. Using Insights, it is easy to identify how people search for your keywords throughout different times of the year as well as across the globe.

For example, the graph below indicates that the word Christmas is gradually searched more each month starting in September until it falls off at the end of December. The graph also indicates that searches for Christmas overall are on a downward trend.

This information can be used to determine which direction your targeted keywords are headed, helping you to focus only on those which appear to have a positive trend.

Google Insights for Search also suggests the top related search terms as well as search terms that are on the rise and includes categories such as shopping or entertainment which relate to why people are searching for each term.

Ad Planner

Ad Planner is a great source for those using Google AdWords, and specifically the Content Network. While the general Content Network may eat up your AdWords budget in a hurry, Ad Planner’s Search for Placements section allows you to pick niche audiences and filter them out to reach only your most probable customers. With the Search by Site section, you can see the age, gender, education, and income of your visitors as well as other sites they tend to be drawn toward. You can then use this information to determine where your AdWords budget would be most effective.

Google Alerts

This tool can be used to keep up to date with news and blogs related to your keywords. In terms of SEO, Google Alerts can be used to find potential linking opportunities as they become available. Simply enter one of your keywords to receive immediate, daily, or weekly emails concerning web pages relevant to your keyword. This tool can also be used as a PR resource in keeping tabs on what is being said about your company or your product.