While the idea of having your personal life story on a single page for the whole world to see may seem a bit invasive, the ability to create such a story about your brand may mean a lot for your business. The new Facebook Timeline was created to prevent your Facebook wall from falling off the edge of the Earth and features an easily navigated timeline of every post, tag, and like since the day your Facebook Page was created.

What this could mean for your business in the future is that customers will be able to see how your brand and its connection to the public have evolved over time with just a few clicks of the mouse. Not only could Timeline make the history of your business more accessible, but it could also make branding your page more customizable and visually appealing.

The saying a picture is worth a thousand word holds true here in that rather than being limited to a single profile photo and five customizable shots at the top of your page, Timeline introduces a “Cover” photo in addition to your profile picture as well as unlimited customizable boxes throughout your timeline. These boxes can allow you to create more engaging posts than ever before, drawing in your users and giving them more of a reason to interact with your page.

Timeline will become available to the public early this month, but it may be a while until it is available for business pages.