If you’re on top of your marketing efforts when it comes to the internet, you likely have active business pages on Facebook, Twitter, and perhaps a few other social networking sites, but with the buzz surrounding Google +1, you may find yourself wondering what comes next. While the future of Google +1 and businesses is uncertain as of yet, there are a few things that we know we can expect, mainly relating to what Google does best: search engines.
The idea behind Google +1 as it relates to search engines has to do with the concept of social search. Users can “+1” search results that they deem important, helpful, or just plain interesting, and it is only a matter of time until these recommendations become a big player in Google’s algorithm. Not only does the +1 phenomenon have the potential to impact the order of search engine results on the whole, it also presents the idea of personalized search results. Using the concept of “circles,” or groups of friends within the Google + network, individual search results can be tailored to suit each user.
In addition to recommending your page via search results, users can also recommend your page via a +1 button on your actual website. According to Google, it may crawl or recrawl your site in response to +1 impressions or clicks, all the more reason to jump on board.
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