Debunking Common Website Myths to Engage Users & Increase Conversions

  With the evolution of the web and extensive research on user behavior comes a better understanding of visitor interaction on websites. Web practices that were once considered standard have been uprooted by new processes that are proven to eng...

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Inbound vs. Outbound Marketing: What's the Difference?

Marketing a product or service is like taking a shot into the dark. Most of the time, companies have no idea if their marketing plan will work until the data comes flowing in a few weeks later. It’s hard work to think of strategies that will ca...

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3 Great Popup Plugins For WordPress

A popup can make or break your site. It is one of the most delicate web techniques that you can apply to your site. Popups that have been incorporated correctly, can bring in new customers and business without a lot of effort. If you’ve read Ka...

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How to Strategically Place Testimonials on your Website to Increase Engagement

Social proof is a piece of the marketing puzzle that has a growing amount of impact on the way people think. With the increasing number of social outlets that are used on a daily basis, consumers are taking the opinion of their peers with greater wei...

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Would Inbound Marketing Work for Your Business?

Inbound marketing is the practice of creating content that would appeal to your ideal customer and sharing, promoting and distributing that content through a variety of streamlined processes and mediums. If you’re wondering if inbound marketing...

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5 Quick Tips to Boost Your Creative Thinking

As designers, marketers and entrepreneurs, every once in a while we find ourselves in a rut, lacking creativity and artistic drive. Consistently coming up with awesome, new ideas can be challenging for all of us at times. But there are ways that you ...

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6 Questions to Consider When Creating a Software Marketing Plan

Developing a marketing plan for your software product doesn't have to be as scary as it may seem. You have a software product that could benefit certain people and businesses, so the next step is to getting them excited about it. As the world of mark...

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The Role of Visual Design in Engaging Visitors on Your Website

The visual design of a website is just one aspect of creating a successful user experience. Any website should start with extensive market research, determining goals, writing copy, developing a solid interface, and testing usability. Each element pl...

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10 Effective Uses of Case Studies for Marketing Software Products

One of the best forms of advertising for your business is referrals from past and current customers. This can come in the form of testimonials, reviews, or personal conversations. A great way to facilitate these types of referrals and showcase them o...

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How to Create Forms That Capture Leads in WordPress

Did you know that the easiest way for a website visitor to interact with your organization directly is through your website contact forms? Website forms are crucial for generating leads and allowing visitors to contact your company instantly without ...

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