8 Ways to Freshen Up Your Website For Spring

Spring-cleaning is not only good for you and your home, but it’s also essential for keeping your website up-to-date and fresh. This doesn't mean you need to completely overhaul your website every year but updating content, images, and call to a...

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How Google’s Mobile-Friendly Algorithm Update Affects Your Website & How to Prepare

In order to stay on top of Google search results and ahead of your competition, it’s crucial to be up to date on Google’s algorithm standards and changes. Several times a year Google makes updates to it’s algorithm (a complex formul...

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Embedding Google Charts Into Your Website

Google Sheets is one of my favorite web applications. It’s quick, lightweight, and easy to use. For those of you not familiar with Google Sheets, it’s Google's web-based spreadsheet application. While creating tabular data is the main fun...

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Why Your Website Visitors Aren’t Converting & How to Fix it

Converting website visitors into customers is no easy task, but rather a science. There are many factors that can attract or deter website visitors from taking that next step of becoming potential leads and customers. Maybe you have pages of super, i...

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How to Take Your Own Business Photos for Your Website

Shooting your own photos is a great way to create authentic content for your website while showing off your work. You don’t always need a professional photographer or special equipment to take great photos, either. Knowing some photography basi...

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8 Design Techniques for Photos with Text Overlays

It’s not a secret that photographs provide a nice visual experience for people, and text helps convey the message you are trying to communicate. That is why the pattern of placing text on top of large photographs has been a prominent technique ...

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Wireframing the Digital Way With Pen and Paper

Prototyping or wireframing is an essential step in the creative process. We do it all the time to sketch out website concepts and mobile app screens to get a feel for how the user might move through the site or application. It’s the first ste...

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Setup iOS 8 Simulator on OS X

This post is a follow up to my previous Setup Android Lollipop Emulator on OS X post which covered the basics of setting up an Android emulator on your machine. Today, let’s take a look at setting up an iOS simulator on OS X. Download and...

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What is Google Tag Manager: Setting Up Google Analytics & Custom Tracking With GTM

What is Google Tag Manager? Google Tag Manager is a single code that can be placed on a website one time, ideally prior to the launch of your website, that will allow all of your tracking codes and scripts to be managed at any time from the external...

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Strategies for Implementing Remarketing Ads

Few people have an intricate understanding of the ins and outs of remarketing, but most are affected by it everyday in some way, often without realizing it. So what is it, anyway? Remarketing is an effective inbound marketing strategy which empl...

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