20 Marketing Automation Statistics That'll Blow You Away

Companies in a wide variety of industries have been rapidly changing their outlook on the relationship between marketing and sales. Traditional sales efforts, like outbound cold calls, are no longer as effective as they used to be. Instead companies ...

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The Difference Between Marketing Automation and Sales Automation

To understand the difference between marketing automation and sales automation, you first have to consider the differences between marketing communications and sales communications. Each has different methods, purposes, and disciplines, but they both...

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How to Set-Up Your First Lead Nurturing Campaign

Just about anyone can get leads online now, but not every knows how to properly engage and nurture those leads to achieve higher business goals such as building trust with new contacts, increasing new business sales, or increasing repeat purchases fr...

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Which Marketing Automation Software is Right for Your Business?

As marketing becomes more digitized, marketing automation software has been becoming more of an essential piece to have for your business. But with so many options available, all with broad prices and features, it’s challenging to know where to...

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Debug Websites Within Your Android Emulator Using Chrome DevTools

I love Chrome's DevTools package. It provides me with the necessary tools to test and fix bugs within my websites and web applications. I don’t own an Android device but in some cases I find bugs directly connected to it’s browser through...

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4 SEO Pitfalls to Avoid When Redesigning Your Site

You have finally made the decision to redesign your website to make it more user-friendly and up-to-date—congrats! It’s an exciting decision, yet nerve-wracking task. Take a look at the four SEO pitfalls to avoid when redesigning your sit...

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How Does Marketing Automation Fit Into My Digital Marketing Strategy?

When I talk to clients about digital marketing strategy, I like to refer to the inbound marketing methodology, because I think it makes it really clear what we need to do and why we need do it. At Web Ascender, anything we do as part of a digital ...

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5 Costly Mistakes to Avoid in Your Marketing Automation

The growth of marketing automation and the development of sophisticated marketing automation tools has allowed businesses to reach and nurture their leads and customers better than ever, ultimately improving marketing ROI. In it’s most simplis...

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5 Steps to Get Started with Marketing Automation

Marketing automation is one of the essential elements of an effective inbound marketing strategy. This tool can walk leads through the buying process and filter leads so that your sales team can focus on the ones that are worth their time. If you're ...

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How to Setup Kiosk Mode & Lock Your iPad to Just One App - Part 2

This post is a follow up to my original post on how you can configure your iPad (or iPhone) to lock the user into a single application. This can be extremely useful if your iPad is used in a public area of your office, or as a kiosk display at a tra...

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